Latched Powers the Future of Maternity Bra Fitting with Brarista’s AI Chatbot

Brarista is delighted to announce our newest partnership with Latched, the award-winning UK maternity activewear brand supporting women through pregnancy, breastfeeding, and beyond.

Founded by Natalie Ward, Latched was born from a mother’s first-hand experience of how difficult it can be to find high-performance sportswear designed for motherhood. From maternity gym leggings to nursing sports bras and sweatshirts, Latched has become a trusted name for active, confident mothers seeking comfort, support, and style.

Now, with Brarista’s AI-powered fitting technology, Latched customers can access expert guidance anytime, anywhere. Powered by lingerie professionals and available 24/7, Brarista’s conversational chatbot brings the reassurance of a boutique fitting room straight to the shoppers’ screens.

Pregnancy and postpartum are times of extraordinary change, both emotionally and physically. Breasts can fluctuate multiple cup sizes, ribcages expand, and comfort needs evolve rapidly. That’s why the right fit matters more than ever.

Through this collaboration, shoppers on the Latched website can receive tailored size and style recommendations in minutes, adapted to their body, stage, and lifestyle. Whether breastfeeding, returning to exercise, or simply too busy to visit a fitting room, mothers can now find their perfect fit from the comfort of home.

Built on Brarista’s database of over 20,000 verified fit records, the tool combines advanced algorithms with expert fitting knowledge to ensure every recommendation aligns with Latched’s thoughtful designs and dedication to support.

This partnership marks Brarista’s first maternity brand collaboration, expanding the fit technology into the motherhood and nursing category. “Every mother deserves the confidence to move freely, nurse comfortably, and feel supported in her changing body,” says Bella Trang Ngo, Founder of Brarista. “We’re proud to pair Latched’s much-needed products with our intelligent fit technology.”

The collaboration not only helps mothers feel their best but also reduces unnecessary returns, which is a win for customers, retailers, and the planet. As both brands continue to grow, this partnership stands as a reminder that innovation and empathy can, and should, go hand in hand.

About Brarista

Brarista is the world’s first AI-powered bra-fitting chatbot platform specifically designed for lingerie retail. By merging advanced AI technology with professional bra-fitting expertise, Brarista revolutionises the online lingerie shopping experience, solving the pervasive issue of incorrect bra sizing. Born from the need to eliminate bra sizing confusion-which affects 90% of consumers and drives dissatisfaction and sales drop-off. Brarista combines professionally graded fitting quizzes, deep learning algorithms, and large language models to democratise expert fitting services at scale. Whilst competitors offer generic AI chatbots or basic fitting tools, Brarista provides deep lingerie specialisation. It uniquely delivers round-the-clock personalised, brand-agnostic products sizing recommendations through a B2B2C white-label software embedded directly on retail clients' websites, free for end-users. Brarista isn't just another chatbot, it's transforming how an entire industry approaches one of its most persistent challenges.

Book a demo with us to find out how our bra fitting chatbot can revolutionise your business.