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How we built these guides: Our product team, led by experienced bra-fitting specialists, combined years of fitting expertise with product testing and ongoing conversations with lingerie retailers and shoppers. This research-first approach ensures that the comparisons reflect not just product specs but how these tools perform in practice.
We introduce competitors you may not have come across before because we believe Brarista is the most complete, lingerie-focused solution available. If you spot anything that needs clarification or updating, we welcome your feedback. This guide was last reviewed in October 2025.
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Uncover untapped segments
Unlike mainstream fitting tools, Brarista is built for capturing the nuances and unspoken needs in shopping for lingerie: first bras, weddings, pregnancy, menopause, recovery, transition, and gifting. This enables your business to reach customer segments who wouldn't normally reach out to your human team.
Beyond digital
Deploy Brarista anywhere you need fitting expertise. Omnichannel retail demands consistency. The shopper who receives expert advice in-store on Monday expects the same experience online on Wednesday. Scaling that level of fitting expertise across locations and seasonal teams can be costly and inconsistent. Brarista ensures expert, on-brand guidance everywhere.
Your DNA, always
Brarista’s fully branded chat experience reflects your identity end to end - from a custom chatbot name and icon to tailored starter prompts, colours, and typography that match your brand perfectly.
"The product is well thought out, quick to learn, and complements our customer service perfectly. Achieving such niche-specific AI agility in such a short time has been truly remarkable."
“My experience with Brarista team has been extremely positive. They understand our environment and provide valuable insights to improve conversions while keeping the chatbot secure, reliable, and aligned with our values.
“Partnering with Brarista’s technology means we can provide a seamless journey for our customers. Available 24/7, it gives customers instant access to our expertise anytime they need it.”
