We're Brarista,
Your AI Bra Fit Expert

Transforming lingerie shopping with

accurate AI-driven sizing.

Transforming lingerie shopping with accurate AI-driven sizing.

Request a demo

Eliminate sizing frustration, empower shoppers, and revolutionise the lingerie retail experience through cutting-edge AI.

Diversity and Inclusion at its heart
GDPR Compliant
Easy Integration
Innovate UK Funded

Innovate UK Funded
Easy Integration
GDPR Compliant
Diversity and Inclusion at its heart

Bella’s Vision: AI Meets Lingerie

Half of the world wears a bra - but how come more than 80% of us are still wearing ill-fitting ones?

While studying for my Master’s in Tech Entrepreneurship, I came across a stat that really stuck with me—over 80% of women wear the wrong bra size.

Then I met a professional bra fitter who made me realise I was wearing a bra size way off my correct fit. The change was immediate. And it wasn’t just physical—it changed how I carried myself, how I felt in my own skin.

I became a certified fitter myself and quickly realised that this level of expertise is often locked behind boutique doors. But what if it wasn’t?

That’s when Brarista was born. I set out to create a platform that combines professional bra fitting with cutting-edge AI technology to deliver personalised sizing, smart product recommendations, and 24/7 support. Everyone deserves comfort, confidence, and a bra that truly fits.

Half of the world wears a bra - but how come more than 80% of us are still wearing ill-fitting ones?

While studying for my Master’s in Tech Entrepreneurship, I came across a stat that really stuck with me—over 80% of women wear the wrong bra size.

I became a certified fitter myself and quickly realised that this level of expertise is often locked behind boutique doors. But what if it wasn’t?

Half of the world wears a bra - but how come more than 80% of us are still wearing ill-fitting ones?

While studying for my Master’s in Tech Entrepreneurship, I came across a stat that really stuck with me—over 80% of women wear the wrong bra size.

I became a certified fitter myself and quickly realised that this level of expertise is often locked behind boutique doors. But what if it wasn’t?

The values we live by

Empathy First

We prioritise understanding, care, and real connection, whether it’s through a fitting conversation or a line of code. Every experience starts with the person, not the product.

Innovation-Obsessed

We’re relentless about pushing boundaries. Our AI is always learning, refining, and evolving, so we can keep making things better for the people who use it.

Transparency & Trust

Clear, honest communication is non-negotiable. We don’t hide behind jargon, and we don’t overpromise. What you see is what you get.

Human by Design

Even as a tech-first company, we never lose sight of the human behind the screen. We collaborate with warmth, lead with empathy, and support each other—wherever we are in the world.

Recognised for excellence

The WeDareLab Support Program

Inclusive Innovation Award &
Women in Innovation Award

Innovation Challenge Award

Uplifting Women - Rising Star Award

Emerging Entrepreneurs Award

Our clients trust Brarista

"The product is well thought out, quick to learn, and complements our customer service perfectly. Achieving such niche-specific AI agility in such a short time has been truly remarkable."

Caroline Jackson, Founder of Littlewomen

48%

Reduction in

Customer Service Tickets

14%

Boost in

Conversion Rate

Ready to revolutionise your fit experience?

Let’s solve your sizing problems once and for all.

Schedule your personalised demo today.

Request a demo

Ready to revolutionise your fit experience?

Let’s solve your sizing problems once and for all.

Schedule your personalised demo today.

Request a demo

Join our remote-first team

We are looking out for talents who are self-starters, entrepreneurial with great execution mindset. If you're not just looking for a job – you want to build something meaningful, then you’re at the right place!

Check out our opening roles on Notion.