Brarista's Wall of Love
From professional fitters to lingerie retailers and happy shoppers, see why Brarista's AI bra fitting technology is trusted to deliver boutique-level expertise at scale.
"The fitting quiz is a great way to understand your fit without the need for tape measures, and can be done quickly and easily from home - so no need to undress in front of anyone! Perfect! This was a totally new experience for me but gave me a good idea of where to start my shopping online, and I could quickly see what styles were available in my size."
Pia Harpur
Brarista user
"The fitting quiz is a great way to understand your fit without the need for tape measures, and can be done quickly and easily from home - so no need to undress in front of anyone! Perfect! This was a totally new experience for me but gave me a good idea of where to start my shopping online, and I could quickly see what styles were available in my size."
Pia Harpur
Brarista user
“The technology is super helpful because bra fitting services are not widely accessible. Most people just guess and hope for the best.”
Sharifah
Brarista user
“The technology is super helpful because bra fitting services are not widely accessible. Most people just guess and hope for the best.”
Sharifah
Brarista user
"Now I know how it feels to be comfortable in a bra that fits correctly - even if the cup size is much bigger than the one I was wearing before."
Teagan
Brarista user
"Now I know how it feels to be comfortable in a bra that fits correctly - even if the cup size is much bigger than the one I was wearing before."
Teagan
Brarista user
"This is such a needed and timely initiative. For years, bra shopping was a real quest, especially for those with non-standard sizes. It’s amazing that you’re not just doing AI, but addressing a really human problem. And it’s even more inspiring to see that real, caring people are behind it. I sincerely hope more people discover your solution — you’re doing an amazing job 🙌"
Yana
Brarista user
"This is such a needed and timely initiative. For years, bra shopping was a real quest, especially for those with non-standard sizes. It’s amazing that you’re not just doing AI, but addressing a really human problem. And it’s even more inspiring to see that real, caring people are behind it. I sincerely hope more people discover your solution — you’re doing an amazing job 🙌"
Yana
Brarista user
"Love it, this is just what you do in a store. The best fit tool I have seen."
Maria
Sales Director at Pour Moi Ltd
"Love it, this is just what you do in a store. The best fit tool I have seen."
Maria
Sales Director at Pour Moi Ltd
"Overall, it’s been a really valuable collaboration and I believe any lingerie brand would benefit from working with them. They’ve shown a strong understanding of our operating environment and the challenges we face, and they’ve offered valuable insights into improving conversions and customer experience."
Kate Taylor
Founder & Director of Evenly
"Overall, it’s been a really valuable collaboration and I believe any lingerie brand would benefit from working with them. They’ve shown a strong understanding of our operating environment and the challenges we face, and they’ve offered valuable insights into improving conversions and customer experience."
Kate Taylor
Founder & Director of Evenly
"The tool is FANTASTIC. The interface and videos are brilliant. The content is spot on. A perfect length. Much simpler than I thought it was going to be."
Michelle
Professional bra fitter
"The tool is FANTASTIC. The interface and videos are brilliant. The content is spot on. A perfect length. Much simpler than I thought it was going to be."
Michelle
Professional bra fitter
"It’s so much quicker than scrolling through the website yourself. You’ll see everything that’s in your size right away. It saves a ton of time and makes it super easy to explore all the amazing brands in a multi brand store."
Zeynep
Brarista user
"It’s so much quicker than scrolling through the website yourself. You’ll see everything that’s in your size right away. It saves a ton of time and makes it super easy to explore all the amazing brands in a multi brand store."
Zeynep
Brarista user
"I had no idea there were so many products on [the brand's] site. Brarista made it feel like a treasure hunt for hidden lingerie gems. I also loved how it suggested three sizing options based on my fit preferences."
Anna
Brarista user
"I had no idea there were so many products on [the brand's] site. Brarista made it feel like a treasure hunt for hidden lingerie gems. I also loved how it suggested three sizing options based on my fit preferences."
Anna
Brarista user
Did you know?
80%
of women are wearing
the wrong bra sizeSource
70%
of online shopping carts
are abandonedSource
25%
return rates in the
online lingerie marketSource
60+%
of returns and exchanges
are fit and size relatedSource
~65%
of the original sale value
can be lost to returnsSource
80%
of women are wearing
the wrong bra sizeSource
70%
of online shopping carts
are abandonedSource
25%
return rates in the
online lingerie marketSource
60+%
of returns and exchanges
are fit and size relatedSource
~65%
of the original sale value
can be lost to returnsSource
80%
of women are wearing
the wrong bra sizeSource
70%
of online shopping carts
are abandonedSource
25%
return rates in the
online lingerie marketSource
60+%
of returns and exchanges
are fit and size relatedSource
~65%
of the original sale value
can be lost to returnsSource
80%
of women are wearing
the wrong bra sizeSource
70%
of online shopping carts
are abandonedSource
25%
return rates in the
online lingerie marketSource
60+%
of returns and exchanges
are fit and size relatedSource
~65%
of the original sale value
can be lost to returnsSource
No more 'what ifs', clear your doubts with answers you won’t find anywhere else!
Looking for bras which can hide my erected nipples!!!
Can you help me with US-UK sizing? I am a US 36DDD, what should I get in UK sizing?
No more 'what ifs', clear your doubts with answers you won’t find anywhere else!
Looking for bras which can hide my erected nipples!!!
Can you help me with US-UK sizing? I am a US 36DDD, what should I get in UK sizing?
Find what you're looking for in seconds. So you can do more with your time
Polkadots Plunge with memory foam
£18.00
AI Recommended Size
S
AI Fit Note: True to Size
Quick View
Nicole T-shirt Bra
£16.00
AI Recommended Size
32DD
AI Fit Note: True to Size
Quick View
Ella Push-up with Micro-fibre
£16.00
AI Recommended Size
30E
AI Fit Note: True to Size
Quick View
Catrice strapless
£18.00
AI Recommended Size
34D
AI Fit Note: True to Size
Quick View
Polkadots Plunge with memory foam
£18.00
AI Recommended Size
S
AI Fit Note: True to Size
Quick View
Nicole T-shirt Bra
£16.00
AI Recommended Size
32DD
AI Fit Note: True to Size
Quick View
Ella Push-up with Micro-fibre
£16.00
AI Recommended Size
30E
AI Fit Note: True to Size
Quick View
Catrice strapless
£18.00
AI Recommended Size
34D
AI Fit Note: True to Size
Quick View
Find what you're looking for in seconds. So you can do more with your time
Polkadots Plunge with memory foam
£18.00
AI Recommended Size
S
AI Fit Note: True to Size
Quick View
Nicole T-shirt Bra
£16.00
AI Recommended Size
32DD
AI Fit Note: True to Size
Quick View
Ella Push-up with Micro-fibre
£16.00
AI Recommended Size
30E
AI Fit Note: True to Size
Quick View
Catrice strapless
£18.00
AI Recommended Size
34D
AI Fit Note: True to Size
Quick View
Polkadots Plunge with memory foam
£18.00
AI Recommended Size
S
AI Fit Note: True to Size
Quick View
Nicole T-shirt Bra
£16.00
AI Recommended Size
32DD
AI Fit Note: True to Size
Quick View
Ella Push-up with Micro-fibre
£16.00
AI Recommended Size
30E
AI Fit Note: True to Size
Quick View
Catrice strapless
£18.00
AI Recommended Size
34D
AI Fit Note: True to Size
Quick View
Skip the “we’ll get back to you in 2 days"
Does this show over a thin T-shirt?
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Skip the “we’ll get back to you in 2 days"
Does this show over a thin T-shirt?
Sorry, we don't have an answer to this. A team member will contact you soon.
Did you know?
80%
of women are wearing
the wrong bra sizeSource
70%
of online shopping carts
are abandonedSource
25%
return rates in the
online lingerie marketSource
60+%
of returns and exchanges
are fit and size relatedSource
~65%
of the original sale value
can be lost to returnsSource
80%
of women are wearing
the wrong bra sizeSource
70%
of online shopping carts
are abandonedSource
25%
return rates in the
online lingerie marketSource
60+%
of returns and exchanges
are fit and size relatedSource
~65%
of the original sale value
can be lost to returnsSource
80%
of women are wearing
the wrong bra sizeSource
70%
of online shopping carts
are abandonedSource
25%
return rates in the
online lingerie marketSource
60+%
of returns and exchanges
are fit and size relatedSource
~65%
of the original sale value
can be lost to returnsSource
80%
of women are wearing
the wrong bra sizeSource
70%
of online shopping carts
are abandonedSource
25%
return rates in the
online lingerie marketSource
60+%
of returns and exchanges
are fit and size relatedSource
~65%
of the original sale value
can be lost to returnsSource
Did you know?
80%
of women are wearing
the wrong bra sizeSource
70%
of online shopping carts
are abandonedSource
25%
return rates in the
online lingerie marketSource
60+%
of returns and exchanges
are fit and size relatedSource
~65%
of the original sale value
can be lost to returnsSource
80%
of women are wearing
the wrong bra sizeSource
70%
of online shopping carts
are abandonedSource
25%
return rates in the
online lingerie marketSource
60+%
of returns and exchanges
are fit and size relatedSource
~65%
of the original sale value
can be lost to returnsSource
80%
of women are wearing
the wrong bra sizeSource
70%
of online shopping carts
are abandonedSource
25%
return rates in the
online lingerie marketSource
60+%
of returns and exchanges
are fit and size relatedSource
~65%
of the original sale value
can be lost to returnsSource
80%
of women are wearing
the wrong bra sizeSource
70%
of online shopping carts
are abandonedSource
25%
return rates in the
online lingerie marketSource
60+%
of returns and exchanges
are fit and size relatedSource
~65%
of the original sale value
can be lost to returnsSource
Did you know?
80%
of women are wearing
the wrong bra sizeSource
70%
of online shopping carts
are abandonedSource
25%
return rates in the
online lingerie marketSource
60+%
of returns and exchanges
are fit and size relatedSource
~65%
of the original sale value
can be lost to returnsSource
80%
of women are wearing
the wrong bra sizeSource
70%
of online shopping carts
are abandonedSource
25%
return rates in the
online lingerie marketSource
60+%
of returns and exchanges
are fit and size relatedSource
~65%
of the original sale value
can be lost to returnsSource
80%
of women are wearing
the wrong bra sizeSource
70%
of online shopping carts
are abandonedSource
25%
return rates in the
online lingerie marketSource
60+%
of returns and exchanges
are fit and size relatedSource
~65%
of the original sale value
can be lost to returnsSource
80%
of women are wearing
the wrong bra sizeSource
70%
of online shopping carts
are abandonedSource
25%
return rates in the
online lingerie marketSource
60+%
of returns and exchanges
are fit and size relatedSource
~65%
of the original sale value
can be lost to returnsSource
Did you know?
80%
of women are wearing
the wrong bra sizeSource
70%
of online shopping carts
are abandonedSource
25%
return rates in the
online lingerie marketSource
60+%
of returns and exchanges
are fit and size relatedSource
~65%
of the original sale value
can be lost to returnsSource
80%
of women are wearing
the wrong bra sizeSource
70%
of online shopping carts
are abandonedSource
25%
return rates in the
online lingerie marketSource
60+%
of returns and exchanges
are fit and size relatedSource
~65%
of the original sale value
can be lost to returnsSource
80%
of women are wearing
the wrong bra sizeSource
70%
of online shopping carts
are abandonedSource
25%
return rates in the
online lingerie marketSource
60+%
of returns and exchanges
are fit and size relatedSource
~65%
of the original sale value
can be lost to returnsSource
80%
of women are wearing
the wrong bra sizeSource
70%
of online shopping carts
are abandonedSource
25%
return rates in the
online lingerie marketSource
60+%
of returns and exchanges
are fit and size relatedSource
~65%
of the original sale value
can be lost to returnsSource
"The product is well thought out, quick to learn, and complements our customer service perfectly. Achieving such niche-specific AI agility in such a short time has been truly remarkable."
Caroline Jackson
Owner & Managing Director of Little Women
"The product is well thought out, quick to learn, and complements our customer service perfectly. Achieving such niche-specific AI agility in such a short time has been truly remarkable."
Caroline Jackson
Owner & Managing Director of Little Women
“A really educational experience. I am so happy I know my actual bra size!! I’ve been in a small bra for too long.”
Alyssa
Brarista user
“A really educational experience. I am so happy I know my actual bra size!! I’ve been in a small bra for too long.”
Alyssa
Brarista user
"The team clearly understands the technical nuances of fit for different chest types. The visual component and level of detail of their size and shape quiz is a standout. It's high-tech and aligns perfectly with our 'Engineered for Fit' ethos."
Louise Chen
Founder of LOU Swim
"The team clearly understands the technical nuances of fit for different chest types. The visual component and level of detail of their size and shape quiz is a standout. It's high-tech and aligns perfectly with our 'Engineered for Fit' ethos."
Louise Chen
Founder of LOU Swim
“It was all very private, I felt very comfortable exposing myself without having someone fit me. So I felt like there was no judgement there."
Sara
Brarista user
“It was all very private, I felt very comfortable exposing myself without having someone fit me. So I felt like there was no judgement there."
Sara
Brarista user
"I find buying bras online a real pain as brands have their own sizing so you have to buy several sizes to find one that fits. I've never used a chatbot before when buying bras, but Brarista made the process much easier by helping me figure out which ranges in the brand would work for my bust size and shape. The questions were really quick and easy, and the recommendations it delivered were great. Anything that makes this process easier is definitely welcome!"
Sashira
Brarista user
"I find buying bras online a real pain as brands have their own sizing so you have to buy several sizes to find one that fits. I've never used a chatbot before when buying bras, but Brarista made the process much easier by helping me figure out which ranges in the brand would work for my bust size and shape. The questions were really quick and easy, and the recommendations it delivered were great. Anything that makes this process easier is definitely welcome!"
Sashira
Brarista user
"Applying sizing methodology in real time, at the moment of decision, increases customer confidence and meaningfully supports conversion."
Wendy Herman
Founder & CEO of BRABAR
"Applying sizing methodology in real time, at the moment of decision, increases customer confidence and meaningfully supports conversion."
Wendy Herman
Founder & CEO of BRABAR
“A really educational experience. I am so happy I know my actual bra size!! I’ve been in a small bra for too long.”
Alyssa
Brarista user
“A really educational experience. I am so happy I know my actual bra size!! I’ve been in a small bra for too long.”
Alyssa
Brarista user
"Partnering with Brarista allows us to take this to the next level, combining our human expertise with their scalable AI technology. This means our customers can now get instant, accurate fitting advice at any time, breaking down another barrier to participating in the sports they love."
Charly Rhodes
Managing Director of boobydoo
"Partnering with Brarista allows us to take this to the next level, combining our human expertise with their scalable AI technology. This means our customers can now get instant, accurate fitting advice at any time, breaking down another barrier to participating in the sports they love."
Charly Rhodes
Managing Director of boobydoo
“I love how it recommended three different size options depending on fit preferences. I prefer a roomier fit because I need that space, and I confirm that the fitting quiz result is the correct size!”
Radhika
Brarista user
“I love how it recommended three different size options depending on fit preferences. I prefer a roomier fit because I need that space, and I confirm that the fitting quiz result is the correct size!”
Radhika
Brarista user
"I can get fitted without having to get in the car and go anywhere."
Anonymous
Brarista user
"I can get fitted without having to get in the car and go anywhere."
Anonymous
Brarista user
"Didn't have to waste my time searching shelves endlessly or feel that I was taking up too much time with the fitter."
Daisy
Brarista user
"Didn't have to waste my time searching shelves endlessly or feel that I was taking up too much time with the fitter."
Daisy
Brarista user
"I loved how the bot explained why my bra felt loose in the front and gaped at the sides. It suggested a better size and shape, and even recommended a sports bra that gave me the coverage and support I was looking for. It really helped me understand my fit and find the right size!"
Kashish
Brarista user
"I loved how the bot explained why my bra felt loose in the front and gaped at the sides. It suggested a better size and shape, and even recommended a sports bra that gave me the coverage and support I was looking for. It really helped me understand my fit and find the right size!"
Kashish
Brarista user
“As a founder who created Marbra because of my own leaking and sizing frustrations, I know how vulnerable bra shopping can feel during pregnancy and postpartum. The team really listened to our needs and understood that our customer is going through a very specific stage of life. It felt like we were building something together rather than just installing a tool. The conversational size recommendation stood out most. It feels human and reassuring, which aligns beautifully with our brand.”
Caroline Rowland
Founder & Director of Marbra
“As a founder who created Marbra because of my own leaking and sizing frustrations, I know how vulnerable bra shopping can feel during pregnancy and postpartum. The team really listened to our needs and understood that our customer is going through a very specific stage of life. It felt like we were building something together rather than just installing a tool. The conversational size recommendation stood out most. It feels human and reassuring, which aligns beautifully with our brand.”
Caroline Rowland
Founder & Director of Marbra
"The result is convincing - when I've gotten sized in person, I got the same suggestion! I love that there are actual demonstrations of how to get your bra to fit properly, especially because I'm a visual learner. I'm not guessing what I'm meant to be doing!"
Emma
Brarista user
"The result is convincing - when I've gotten sized in person, I got the same suggestion! I love that there are actual demonstrations of how to get your bra to fit properly, especially because I'm a visual learner. I'm not guessing what I'm meant to be doing!"
Emma
Brarista user
"The chat doesn’t feel generic, it feels intentional and tailored, almost like a real-time consultation. That level of guidance is incredibly valuable, especially in lingerie, where fit and personal preference are so important."
Jackie Sasson
Founder of Soreil Lingerie
"The chat doesn’t feel generic, it feels intentional and tailored, almost like a real-time consultation. That level of guidance is incredibly valuable, especially in lingerie, where fit and personal preference are so important."
Jackie Sasson
Founder of Soreil Lingerie
"Working with Brarista has been a fantastic experience. The onboarding process was seamless and straightforward, and the team’s deep understanding of bra fit and sizing made them the perfect partner. We can now offer tailored recommendations quickly and efficiently, guiding customers to their perfect fit with ease."
Amelia Doxey
Brand Manager of boobydoo
"Working with Brarista has been a fantastic experience. The onboarding process was seamless and straightforward, and the team’s deep understanding of bra fit and sizing made them the perfect partner. We can now offer tailored recommendations quickly and efficiently, guiding customers to their perfect fit with ease."
Amelia Doxey
Brand Manager of boobydoo
"It was very quick and easy."
Jess
Brarista user
"It was very quick and easy."
Jess
Brarista user
"Brarista’s chatbot makes online bra shopping so much easier. You can describe the features you’re looking for and your size, and Brarista will filter through all of the available bras and find exactly what you’re looking for. It will even give you specific insights if you’re trying to decide between different styles."
Sean
Brarista user
"Brarista’s chatbot makes online bra shopping so much easier. You can describe the features you’re looking for and your size, and Brarista will filter through all of the available bras and find exactly what you’re looking for. It will even give you specific insights if you’re trying to decide between different styles."
Sean
Brarista user
"The ability to find your correct bra size online, without measurements or a live fitting is impressive. What kept me invested was the experience itself - intuitive, considered, even joyful."
Marta Bujwicka-Colman
Founder of Aberdevine
"The ability to find your correct bra size online, without measurements or a live fitting is impressive. What kept me invested was the experience itself - intuitive, considered, even joyful."
Marta Bujwicka-Colman
Founder of Aberdevine
"The Brarista chatbot guided me step-by-step through exactly what I needed to do to find the right fit. What I loved most was how natural the conversation felt, almost like speaking with an expert bra fitter in person. I mentioned that comfort was my top priority, and the chatbot not only suggested the best brands for that but also specific products from each one, with direct links to shop. It made the whole experience of finding the right bra simple, personal, and genuinely effective."
Honey
Brarista user
"The Brarista chatbot guided me step-by-step through exactly what I needed to do to find the right fit. What I loved most was how natural the conversation felt, almost like speaking with an expert bra fitter in person. I mentioned that comfort was my top priority, and the chatbot not only suggested the best brands for that but also specific products from each one, with direct links to shop. It made the whole experience of finding the right bra simple, personal, and genuinely effective."
Honey
Brarista user
"This has opened my eyes to all the stock and range in my size."
Heather
Brarista user
"This has opened my eyes to all the stock and range in my size."
Heather
Brarista user
"The depth of sizing answers was unexpected - things like international conversions is something I would not have expected. This is a great surprise and great customer experience for our international customers as well"
Priya Downes
Founder of Nudea
"The depth of sizing answers was unexpected - things like international conversions is something I would not have expected. This is a great surprise and great customer experience for our international customers as well"
Priya Downes
Founder of Nudea
"The team was open to ideas, and they navigated feedback swiftly and effectively, which made the whole experience feel collaborative and very smooth to implement. One of the most unexpectedly valuable features has been the daily logs. They provide real insight into what customers are actually thinking or searching for — things they may not otherwise have had the confidence or time to ask directly."
Felicity Kear
Founder & Designer of Somewhere Never
"The team was open to ideas, and they navigated feedback swiftly and effectively, which made the whole experience feel collaborative and very smooth to implement. One of the most unexpectedly valuable features has been the daily logs. They provide real insight into what customers are actually thinking or searching for — things they may not otherwise have had the confidence or time to ask directly."
Felicity Kear
Founder & Designer of Somewhere Never
Co- create the future of lingerie fit
Co- create the future of
lingerie fit
Share your product ideas directly with our team by testing our next-generation bra-fitting solution.
If you’re based in London, we’d love to welcome you for an in-person session!
Share your product ideas directly with our team by testing our next-generation bra-fitting solution. If you’re based in London, we’d love to welcome you for an in-person session!