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48%
fewer customer service tickets
14%
boost in conversion rate
50%
chatbot users returned to shop
About
At Littlewomen, comfort truly meets confidence
Littlewomen is a British lingerie retailer dedicated to providing expertly designed fit and style support for smaller bust sizes (AAA, AA, and A cups). A cult classic with over 30 years of experience, they’ve built a loyal following by designing exclusively for small cup customers. Their mission is to make every shopping experience supportive, accessible, and confidence-boosting.
At Littlewomen, comfort truly meets confidence
Littlewomen is a British lingerie retailer dedicated to providing expertly designed fit and style support for smaller bust sizes (AAA, AA, and A cups). A cult classic with over 30 years of experience, they’ve built a loyal following by designing exclusively for small cup customers. Their mission is to make every shopping experience supportive, accessible, and confidence-boosting.
At Littlewomen, comfort truly meets confidence
Littlewomen is a British lingerie retailer dedicated to providing expertly designed fit and style support for smaller bust sizes (AAA, AA, and A cups). A cult classic with over 30 years of experience, they’ve built a loyal following by designing exclusively for small cup customers. Their mission is to make every shopping experience supportive, accessible, and confidence-boosting.
Hosted on Spotify
Everyday bras and knickers, sports bras, and swimwear
Supports smaller bust sizes (AAA, AA, A cups)
The problem
When Personal Fit Feels Impersonal
Littlewomen's customer feedback highlighted a clear gap: the lack of expert, personalised support. Their previous chatbot was limited to static FAQs and often redirected users to email support, leading to frustrating delays, particularly outside business hours.
With over 400 products across 8 supplier brands, customers were also struggling to navigate the extensive range and find the right styles for their unique needs and sizes.
When Personal Fit Feels Impersonal
Littlewomen's customer feedback highlighted a clear gap: the lack of expert, personalised support. Their previous chatbot was limited to static FAQs and often redirected users to email support, leading to frustrating delays, particularly outside business hours.
With over 400 products across 8 supplier brands, customers were also struggling to navigate the extensive range and find the right styles for their unique needs and sizes.
When Personal Fit Feels Impersonal
Littlewomen's customer feedback highlighted a clear gap: the lack of expert, personalised support. Their previous chatbot was limited to static FAQs and often redirected users to email support, leading to frustrating delays, particularly outside business hours.
With over 400 products across 8 supplier brands, customers were also struggling to navigate the extensive range and find the right styles for their unique needs and sizes.
When Personal Fit Feels Impersonal
Littlewomen's customer feedback highlighted a clear gap: the lack of expert, personalised support. Their previous chatbot was limited to static FAQs and often redirected users to email support, leading to frustrating delays, particularly outside business hours.
With over 400 products across 8 supplier brands, customers were also struggling to navigate the extensive range and find the right styles for their unique needs and sizes.
"We understand that shopping online for lingerie can sometimes feel overwhelming — especially when finding the perfect fit is so personal."
Caroline Jackson
Owner and Managing Director
The solution
Add-to-basket certainty
Brarista’s chatbot acts as a super brain lingerie stylist with product knowledge from 8 supplier brands and provides smart product recommendations that are tailored to size, fit preference, and availability. This allows users to skip the browsing process and speed up the path to purchase.
Every customer's perfect fit
Powered by over 15,000 verified fit records, the chatbot delivers real-time sizing and troubleshooting with up to 80% accuracy. It also guides users to the best support option - from Brarista's fitting quizzes to the newly launched one-on-one video calls with Littlewomen’s in-house team.
Tailored From Script to Screen
The chatbot reflects Littlewomen’s signature warmth and intimacy, offering a supportive, intuitive experience that aligns with the brand’s 30-year legacy of personalised customer care.
Personalisation goes beyond tone of voice. Bespoke quiz assets were created for Littlewomen, managing everything from filming to delivery, hence ensuring brand voice and visual identity were flawlessly integrated.
Add-to-basket certainty
Brarista’s chatbot acts as a super brain lingerie stylist with product knowledge from 8 supplier brands and provides smart product recommendations that are tailored to size, fit preference, and availability. This allows users to skip the browsing process and speed up the path to purchase.
Every customer's perfect fit
Powered by over 15,000 verified fit records, the chatbot delivers real-time sizing and troubleshooting with up to 80% accuracy. It also guides users to the best support option - from Brarista's fitting quizzes to the newly launched one-on-one video calls with Littlewomen’s in-house team.
Tailored From Script to Screen
The chatbot reflects Littlewomen’s signature warmth and intimacy, offering a supportive, intuitive experience that aligns with the brand’s 30-year legacy of personalised customer care.
Personalisation goes beyond tone of voice. Bespoke quiz assets were created for Littlewomen, managing everything from filming to delivery, hence ensuring brand voice and visual identity were flawlessly integrated.
Add-to-basket certainty
Brarista’s chatbot acts as a super brain lingerie stylist with product knowledge from 8 supplier brands and provides smart product recommendations that are tailored to size, fit preference, and availability. This allows users to skip the browsing process and speed up the path to purchase.
Every customer's perfect fit
Powered by over 15,000 verified fit records, the chatbot delivers real-time sizing and troubleshooting with up to 80% accuracy. It also guides users to the best support option - from Brarista's fitting quizzes to the newly launched one-on-one video calls with Littlewomen’s in-house team.
Tailored From Script to Screen
The chatbot reflects Littlewomen’s signature warmth and intimacy, offering a supportive, intuitive experience that aligns with the brand’s 30-year legacy of personalised customer care.
Personalisation goes beyond tone of voice. Bespoke quiz assets were created for Littlewomen, managing everything from filming to delivery, hence ensuring brand voice and visual identity were flawlessly integrated.
Add-to-basket certainty
Brarista’s chatbot acts as a super brain lingerie stylist with product knowledge from 8 supplier brands and provides smart product recommendations that are tailored to size, fit preference, and availability. This allows users to skip the browsing process and speed up the path to purchase.
Every customer's perfect fit
Powered by over 15,000 verified fit records, the chatbot delivers real-time sizing and troubleshooting with up to 80% accuracy. It also guides users to the best support option - from Brarista's fitting quizzes to the newly launched one-on-one video calls with Littlewomen’s in-house team.
Tailored From Script to Screen
The chatbot reflects Littlewomen’s signature warmth and intimacy, offering a supportive, intuitive experience that aligns with the brand’s 30-year legacy of personalised customer care.
Personalisation goes beyond tone of voice. Bespoke quiz assets were created for Littlewomen, managing everything from filming to delivery, hence ensuring brand voice and visual identity were flawlessly integrated.
"The product is well thought out, quick to learn, and complements our customer service perfectly. Achieving such niche-specific AI agility in such a short time has been truly remarkable."
Caroline Jackson
Owner and Managing Director
The Results
Proven Impact
Within one month of using Brarista, Littlewomen achieved:
48% fewer customer service tickets
14% boost in conversion rate
50% chatbot users returned to shop
Littlewomen’s innovative use of AI received widespread media coverage, reinforcing their position as a category leader in small cup lingerie and a pioneer in customer-first digital retail.
Proven Impact
Within one month of using Brarista, Littlewomen achieved:
48% fewer customer service tickets
14% boost in conversion rate
50% chatbot users returned to shop
Littlewomen’s innovative use of AI received widespread media coverage, reinforcing their position as a category leader in small cup lingerie and a pioneer in customer-first digital retail.
Proven Impact
Within one month of using Brarista, Littlewomen achieved:
48% fewer customer service tickets
14% boost in conversion rate
50% chatbot users returned to shop
Littlewomen’s innovative use of AI received widespread media coverage, reinforcing their position as a category leader in small cup lingerie and a pioneer in customer-first digital retail.
Proven Impact
Within one month of using Brarista, Littlewomen achieved:
48% fewer customer service tickets
14% boost in conversion rate
50% chatbot users returned to shop
Littlewomen’s innovative use of AI received widespread media coverage, reinforcing their position as a category leader in small cup lingerie and a pioneer in customer-first digital retail.
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All rights reserved © Brarista Ltd 2025
Stay in the know
Be the first to hear from what's going on with us.
By submitting you agree to your email being stored and used to receive the newsletter. You may opt out any time.
All rights reserved © Brarista Ltd 2025
Stay in the know
Be the first to hear from what's going on with us.
By submitting you agree to your email being stored and used to receive the newsletter. You may opt out any time.
All rights reserved © Brarista Ltd 2025
Stay in the know
Be the first to hear from what's going on with us.
By submitting you agree to your email being stored and used to receive the newsletter. You may opt out any time.
All rights reserved © Brarista Ltd 2025