AI Bra Fitting Technology: The Complete Guide for Lingerie Retailers

One of the main issues facing the lingerie retail industry is returns caused by inappropriately fitting merchandise. The retailers are estimated to lose an amount of £10 billion every year in lost opportunity costs in addition to shipping and processing costs, not to mention a 20% average rate of returns in an industry that faces a lot of financial loss on its end. The problem is well-known-80% of women do not choose the correct bra size, which causes discontent and adds to the operating risks. This is a fundamental concern that retailers trading in a competitive e-commerce environment need to address as experts in order to drive profitability and customer loyalty.

Brarista is an all-new solution that provides a smart-fitting solution of the AI-powered bra-fitting chatbot to lingerie retailers worldwide. Brarista combines high-end artificial intelligence with its e-commerce platforms and provides professional experiences of bra-fitting and personalised knowledge 24 hours/day. In this guide, we will explain how the bra fitting technology works, its main parts & the measurable financial benefits or returns that this artificial intelligence-based technology provides.

Ready to see how Brarista can transform your business? Book your free AI fitting consultation now.

How Brarista’s AI Bra Fitting Technology Works

Brarista’s AI bra fitting technology is designed to address the complexities of lingerie sizing, offering a data-driven alternative to traditional methods like manual measurements or generic bra size calculators. The platform comprises three core components:

• Fit AI

• Style AI

• Bra Education and Care AI

They seamlessly integrate into retailers’ e-commerce websites for a branded, user-friendly experience.

Fit AI: Precision Sizing for Reduced Returns

The Brarista platform is centered on Fit AI, an advanced tool that capitalises on a patent-pending database of 20,000 confirmed records of fits and patent-pending vision AI. This technology has the ability to provide online bra fitting suggestions having 80 percent accuracy, and this is an important step in lowering the rate of lingerie returns. Customers use a chatbot on the store’s site, responding to questions regarding their current bra size, the tightness of the band, or the overflow of the cup. 

Key Benefits of Fit AI:

• High accuracy: Achieves 80% accuracy in size recommendations, compared to traditional methods.

• Reduced returns: Cuts return rates from 20% to 3%, saving costs on shipping and processing.

• Personalised guidance: Adapts to specific bra fitting problems, offering tailored solutions without in-person consultations.

Style AI: Personalised Product Matching

The Style AI developed by Brarista is a virtual lingerie stylist that uses customer input, including breast shape, body type, and lifestyle choices, and suggests optimal products in the retailer's assortment. Depending on whether customers need sports bras to meet high-impact exercise or elegant designs to suit special occasions, this AI will make sure that recommendations are made in a way that serves their needs.

Why It Matters:

• Cross-brand compatibility: Uses a database of over 20,000 measurements to handle inter-brand and inter-style sizing conversions, enabling confident shopping across diverse product lines.

• Increased AOV: Encourages customers to explore complementary products, like matching sets, boosting average order value (AOV) by up to 61%, as seen with Lemonade Dolls.

Bra Education and Care AI: Building Customer Trust

Bra Education and Care AI is an interactive multilingual tool that enables customers to get real-time guidance on how to care for their bras, product specifications, and other frequently asked questions. Specifically tailored to the tone of the retailer, its policies, and the catalog, this conversation agent decreases the load on customer service by answering questions right away. It allows retailers to save more than 30 hours a month on customer service activities, so the staff can concentrate on priorities.

Customer Benefits:

• Personalised advice: Offers tailored care instructions to prolong bra lifespan, enhancing satisfaction.

• Empowerment: Transforms bra fitting into an act of self-care, aligning with the emotional significance of lingerie purchases.

Delivering Measurable ROI

The adoption of Brarista’s AI bra fitting technology yields significant financial and operational benefits for lingerie retailers. By addressing the root cause of returns (ill-fitting products) it delivers measurable improvements across key performance metrics.

The benefits are seen in real-life case studies. Lingerie retailer Lemonade Dolls doubled its AOV to 61% and recorded a 17x ROI following the implementation of Brarista. In the same way, Little Women is also getting a 10x ROI in the first month of subscription. These findings underline the potential of Brarista to achieve profitability through cutting operational costs and increasing customer satisfaction rates.

Competitive Advantages of Brarista

Overall, Brarista is unique in a retail market flooded with AI solutions because it’s built for lingerie, by people who live and breathe lingerie. Compared to fitting tools such as Fit Analytics or TrueFit, Brarista algorithms are built to fit the peculiarities of a boutique bra fitting experience. Instead of relying on generic algorithms, we work side-by-side with professional bra fitters and lingerie experts, translating decades of fitting experience into a proprietary database and cutting-edge technology. The seamless mix of Brarista and e-commerce solutions provides the customer with a fully branded experience, without any loss of identity connected to the retailer. Its multi-language features and live support ensure that it is a solution that allows retailers to solve a technical problem but also recognises the cultural and emotional meaning of buying a lingerie item as a source of empowerment.

Implementation and Integration of Brarista

Brarista is easy and effective to integrate into an e-commerce platform. It is a ready-to-go snippet of codes, which allows immediate application. End-users access the platform free of charge, eliminating adoption barriers and promoting broad use of it. The installation process should take place quickly, as the team of Brarista will assist retailers in matching the new system with the one being used.

Conclusion

The problem of returns is also a costly issue that lingerie retailers need to solve as e-commerce continues to take over retail. AI bra fitting technology by Brarista is a tried-and-tested tool that results in lower returns, more conversions, and customer loyalty. Through its niche machine intelligence and smooth connectivity, along with an excellent ROI, Brarista can help retailers reinvent online lingerie shopping.

For retailers seeking to enhance profitability and customer satisfaction, Brarista is a strategic investment. Schedule a free demo to discover how Brarista can elevate your lingerie retail business to the forefront of the industry.