Revolutionary AI Bra Fitting: Find Your Perfect Size in 2 Minutes With AI

Have you ever worn a bra and realised that it wasn't the right one? Perhaps the band digs in, or the straps won't stay in place. It turns out you're not alone - 80% of shoppers wear the incorrect bra size, leading to discomfort, health complications, and endless returns. For retailers, this translates to approximately £10 billion in annual losses across the lingerie industry.

But what if you could discover your ideal bra size at home in just 2 minutes? Welcome to Brarista's revolutionary AI bra fitting quiz - a feature within the world's first AI-powered bra fitting chatbot specifically designed for lingerie retail.

The Challenge of Getting Bra Sizing Right

Bra sizing isn't like shirt sizes. It's an exact science where a discrepancy as small as 1/8 inch can result in uncomfortable fit or complete sizing failure. An oversized band, gapping cups, or slipping straps can turn what should be a confidence-boosting garment into an everyday hassle. Even worse, 80% of shoppers wear the improper size, which causes problems such as back pain or posture challenges. To retailers, this translates to an average of 20% returns in lingerie, which costs billions in shipping, processing, and lost sales.

Traditional methods of determining size - such as tape measures or generic size charts - have significant limitations. Bodies are individual, and factors such as breast shape, torso width, and lifestyle requirements all matter. Moreover, generic AI chatbots such as Gorgias, DigitalGenius, Ada, or Presize.ai simply can’t match the precision required for lingerie retail. Most shoppers are unaware of the signs of poor fit, such as bands that ride up or cups that spill over.

This is where Brarista's bra fitting technology comes in, providing a smarter, more accurate solution for consumers whilst offering lingerie retailers a powerful tool to reduce returns. Unlike other tools, Brarista's category-specific algorithms understand:

• The subtle differences between brands

• The importance of sister bra sizes

• Individual needs of diverse body types

• Complex fitting challenges from nursing to post-surgery requirements

Our technology serves everyone - from teenagers seeking sports bra confidence to breast cancer patients requiring specialised support.

What Is Brarista's AI Bra Fitting Quiz?

The bra fitting quiz is an interactive online tool that provides personalised bra size recommendations within only 2 minutes. It is powered by Brarista Fit AI and trained on nearly 20,000 verified fitting records with patent-pending vision AI to attain an 80% level of accuracy. It's more than a sizing chart - think of it as your virtual bra fitting expert.

The quiz allows shoppers to shop with more confidence when purchasing bras. To retailers, the customer experience can be transformed by integrating this tool into your e-commerce platform, which reduces the return rate and increases loyalty. Essentially, it is a win-win situation, and it begins with a few simple steps.

Experience the Chatbot Journey: From Questions to Perfect Fit

Picture this: you're browsing a lingerie website when a friendly chatbot appears with a simple greeting: "Hi 👋 Tell us about your bra." What follows is a conversation that feels surprisingly natural and intuitive.

Step 1: Understanding Your Current Situation

The chatbot begins by asking thoughtful questions that a professional fitter would ask:

• "How old is your bra?"

• "How often do you wear this bra?"

These aren't random questions - they help the AI understand your current experience and identify potential fit issues before you even realise them.

Step 2: Visual Measurement Guidance

Next, you'll see clear visual prompts guiding you through two crucial measurements:

• "Check your band size"

• "Check your cup size"

These are accompanied with visuals and GIFs tailored to each retailer will guide you through the process. No more guesswork with tape measures or confusing instructions. The interface makes boutique-level fitting accessible to everyone.

Step 3: Instant, Personalised Results

Within moments, you receive your personalised recommendation: "Your recommended size is 34D. You can try 32DD if you'd like a firmer fit, and 36C for a roomier fit."

But it doesn't stop there. The chatbot immediately shows you "Here are some items chosen for you:" - displaying three carefully selected bras from the retailer's collection, each with:

• Your personalised size recommendation

• Fit notes like "True to Size" or "Tighter in the band"

• Direct links to view each product

Step 4: Ongoing Support When You Need It

Perhaps most impressively, the conversation continues even after purchase. If you later message: "I am wearing a t-shirt bra 42A but the band is a bit tight", the AI responds with professional troubleshooting:

• "Try a Larger Band Size" with specific sister size recommendations

• "Check the Hook Position" with guidance on proper fastening

• "Consider a Bra Extender" for temporary solutions

The chatbot then offers: "From our collection, I've found some items in the size 44AA, which might be a more comfortable fit for you. What do you think about these options?" - followed by new product recommendations perfectly suited to your updated needs. 

Proven Results That Transform Businesses

The accuracy of our bra fitting quiz translates to remarkable business outcomes. The tool provided by Brarista offers 80% accuracy, driven by its specialised database. This quiz, as opposed to traditional guesswork-based methods, employs real-world results based on 20,000 fittings to make results reliable. For instance, Lemonade Dolls saw return rates drop to just 3% for orders placed through the chatbot after using Brarista's fitting quiz, compared to the average return rate of 20%.

Additional proven results include:

• 12% increase in conversion rates through accurate recommendations

• 61% boost in average order value through personalised recommendations

• 11% higher customer engagement fostering repeat purchases

Benefits for Both Shoppers and Retailers

Why choose the bra size quiz? Here's what it offers:

For Shoppers:

• Save Time and Money: Avoid the hassle of ordering multiple sizes and returning ill-fitting bras

• Enhanced Comfort and Health: A well-fitting bra reduces back pain, neck strain, and posture issues, making everyday life more comfortable

• Boost Confidence: The right bra makes clothes fit better and helps shoppers feel empowered. It's a small change with a big impact

• Discover New Styles: The quiz recommends styles suited to your body and lifestyle, from everyday essentials to specialty bras like maternity or nursing designs

For retailers, integrating the quiz means:

• Higher Conversions: Accurate sizing increases purchase confidence, driving sales

• Increased AOV: Personalised recommendations encourage customers to add matching sets or accessories

• Improved Loyalty: A positive fitting experience fosters long-term relationships

• Reduced Operational Costs: Fewer returns mean lower shipping and processing expenses

Ready to see the impact? Retailers can explore integration at one of our retailer’s e-commerce platforms or schedule a demo to learn more.

Signs Your Bra Doesn't Fit

Not sure if your bra is the right size? Look for these red flags:

• Band Rides Up: It should sit level and snug, not creep up your back

• Cup Problems: Gapping or spilling over means the cup size is off

• Strap Issues: Digging in or slipping suggests the band isn't supporting enough

• Try Sister Sizes: If you're between sizes, try sister sizes. For example, if you wear a 34C, you could also try a 32D (tighter band, larger cup) or a 36B (looser band, smaller cup)

Take the Quiz and Transform Your Experience

Ready to discover your bra size? The fitting quiz that Brarista provides is free, quick, and can be filled out anytime. Using the bra fitting quiz is straightforward and user-friendly - visit one of our client’s e-commerce platforms to access the quiz. No sign-up needed. 

Retailers, do you want to provide your customers with this tool? The quiz fits perfectly into your e-commerce site, decreasing returns and increasing sales. Want to see it in action? Book a demo and find out how Brarista can take your business to the next level.

Conclusion

Having the right bra size is not only about comfort - it is also about having confidence, being supported, and being ready to start the day. The bra size quiz created by Brarista enables finding that perfect fit easily and precisely, whether you want to buy lingerie items for yourself or are in the lingerie business. It provides shoppers with a fast track to bras that fit better. To a retailer, it is a strategic asset that can be used to reduce lingerie returns, boost sales, and develop loyal customers.

So, take a bra fitting quiz now and see the improvement!