Aberdevine Elevates Its Luxury Lingerie Fit Experience Online with Brarista's AI Bra Fitting Chatbot

Brarista is proud to announce our newest partnership with Aberdevine, the award-winning British luxury lingerie brand founded by Marta Bujwicka-Colman. Rooted in Yorkshire and inspired by nature, Aberdevine was built around the belief that lingerie should adapt to a woman's body and life, not the other way around. Designed in Yorkshire and handcrafted in Europe, each piece is made from regenerated Italian eco-lace, recycled nylon, and non-coated metal underwires.

We first connected with Marta through Evenly, one of Brarista's clients and the innovative femtech brand creating bra insert products for breast asymmetry. The conversation naturally progressed into a partnership, as there was a common ground between brands that take fit seriously.

"I built Aberdevine after years of frustration with lingerie that didn't move with my life or my body. Brarista was the answer to a question I'd long wanted to solve: how do we bring the same considered, hands-on attention to fit into the digital space? It allows our customers to be measured precisely and privately, in their own home."

- Marta Bujwicka-Colman, Founder of Aberdevine

Lingerie fit guidance that matches the craft

Full chatbot in use on the Aberdevine site

Aberdevine launched with Brarista's Full Chatbot - a conversational bra fitter, lingerie stylist, and customer service assistant in one, sitting across the site from first browse to final purchase.

As with every brand we work with, we take time at onboarding to understand each brand's specific sizing philosophy and product logic, calibrating the chatbot to reflect it accurately. At the heart of Aberdevine's collection is a size-adjustable bra construction - with five or six hook positions where a conventional bra offers two or three - allowing the same bra to accommodate up to two band sizes and convert between straps and strapless. Brarista accounted for this adjustable construction alongside our broader lingerie knowledge, including sister sizing, international conversions, and cross-brand guidance, so shoppers arriving from any sizing background can find their Aberdevine size with confidence.

The chatbot answering fit and sizing questions on the Aberdevine site

The chatbot guiding shoppers through product discovery

Each conversation is grounded in Aberdevine's products and fit philosophy, and delivered in the brand's own voice and aesthetic. Integrated within the chatbot, Brarista's 2-minute fitting quiz offers a more guided route - using the fitting-by-eye method to visually walk shoppers through a few questions and arrive at a size and style recommendation.

Brarista's fitting quiz in use on the Aberdevine site

As Marta puts it, the experience is "intuitive, considered, even joyful. It echoes the way our customers shop with us in the studio: with time, attention, and a sense of being properly looked after."

Built for a luxury brand where every detail matters

For a brand like Aberdevine, where every product detail carries intention, a generic chatbot or static size chart falls short. Brarista is purpose-built for lingerie, calibrated precisely to each brand's products, tone of voice, and visual identity. The result is a tool that feels like a natural extension of the brand rather than a third-party integration.

Together, Aberdevine and Brarista are raising the standard for what the online luxury lingerie experience can be. The collaboration not only empowers shoppers to choose better-fitting bras, but also reduces unnecessary returns, supporting sustainability goals for both brands.

"The Brarista team listened, asked the right questions, and understood that lingerie sits in a category of its own when it comes to language, tone, and trust. A wonderful collaboration."

- Marta Bujwicka-Colman, Founder of Aberdevine

About Brarista

Brarista is the world’s first AI-powered bra-fitting chatbot platform designed specifically for lingerie retail. By merging advanced AI technology with professional bra-fitting expertise, Brarista revolutionises the online shopping experience and tackles the long-standing challenge of incorrect bra sizing, which affects 90% of consumers and drives dissatisfaction and sales drop-off.

Unlike generic chatbots or simple measuring tools, Brarista offers deep lingerie specialisation, combining professionally graded fitting quizzes, deep learning algorithms, and large language models to democratise expert fitting services at scale. It delivers round-the-clock, personalised, brand-agnostic sizing recommendations through B2B2C white-label software embedded directly within retailers’ websites, free to end-users. Brarista isn’t just another chatbot; it is transforming how an entire industry approaches one of its most persistent challenges.

Book a demo to discover how Brarista’s bra fitting chatbot can revolutionise your lingerie shopping experience.