Soreil Lingerie Brings Artisanal Craft to the Online Fit Experience with Brarista's AI Bra Fitting Chatbot

Brarista is proud to announce our newest partnership with Soreil Lingerie, the Colombian lingerie brand founded in 2015, known for its historical references and unwavering commitment to artisanal quality. Having showcased at Bogotá Fashion Week and Curve New York, and been featured in L'Officiel and Elle, Soreil has established itself as a brand with a growing international reach. With three lines - Limited Edition, Dailywear, and Bridal - the brand creates garments handcrafted by an all-female team using haute couture techniques and carefully selected materials, with each piece considered down to the smallest detail.

We first connected with the Soreil team at Curve New York earlier this year. As a Colombian brand reaching customers across the world, they were looking for a fit solution that could speak to shoppers in their own sizing language, wherever they are. That's exactly where Brarista came in, with a fitting and styling experience as refined as their level of craft.

“As a smaller brand without a large number of physical points of sale worldwide, I was looking for a way to bring the in-store experience closer to our online customers. Having an AI chat integrated into our website allows us to create a more personal and guided shopping experience, especially for customers who are discovering the brand for the first time.”

- Jackie Sasson, Founder of Soreil Lingerie

Fit guidance that matches the craft

Soreil launched with both Brarista's Full Chatbot and Mini Chatbot, giving every stage of the shopping journey its own layer of intelligent fit guidance.

The full chatbot sits across the site, available from first browse to final purchase. For a brand whose collections span three distinct lines - each designed for a different occasion and mood - having a tool that can navigate that range thoughtfully is essential. A shopper can ask to see dark-toned bras, explore what sets a Limited Edition piece apart from a Dailywear one, or get help converting their size from another brand. The guidance is conversational, brand-aligned, and always grounded in a product recommendation.

Then, once a shopper lands on a product page, the mini chatbot takes over. Sitting directly below the add-to-cart button, it answers the specific, product-level questions that stand between interest and purchase - what size they'd be in that particular style, how it fits relative to their current bra, or whether it suits their body. It is built for the moment when buying intent is highest and a single unanswered question can cause a shopper to leave.

Together, the two tools cover the full customer journey. The full chatbot handles discovery, exploration, and education. The mini chatbot handles conversion. Every conversation is grounded in Brarista's fitting intelligence, built with professional bra fitters over 4+ years. This accounts for the nuances that generic sizing tools miss - sister sizing, cross-brand conversions, and international sizing. An integrated fitting quiz adds a visual layer to the experience, drawing on the fitting-by-eye method to assess bra fit. And because Brarista consulted Soreil directly on their products, sizing logic, and fit philosophy, the guidance always feels specific to the brand.

“The most impressive aspect for me is how thoughtful and detailed the interaction can be. The chat doesn’t feel generic, it feels intentional and tailored, almost like a real-time consultation.

That level of guidance is incredibly valuable, especially in lingerie, where fit and personal preference are so important.”

- Jackie Sasson, Founder of Soreil Lingerie

Built to grow with the brand

Soreil's momentum shows no signs of slowing. As the collections grow and new Limited Edition pieces enter the catalogue, having the fitting logic in place becomes increasingly important. For shoppers encountering an unfamiliar silhouette or a new sizing system for the first time, that clarity can be the difference between a confident purchase and an abandoned basket.

"Soreil is a brand where the craft speaks for itself," says Bella Trang Ngo, founder of Brarista. "We're proud to make sure the fit experience online lives up to it."

“The experience was truly great. The team was very attentive and supportive throughout the entire process. I always felt like I had the right people available to answer questions and help shape the chat experience in a way that aligned with our brand.”

- Jackie Sasson, Founder of Soreil Lingerie

About Brarista

Brarista is the world’s first AI-powered bra-fitting chatbot platform designed specifically for lingerie retail. By merging advanced AI technology with professional bra-fitting expertise, Brarista revolutionises the online shopping experience and tackles the long-standing challenge of incorrect bra sizing, which affects 90% of consumers and drives dissatisfaction and sales drop-off.

Unlike generic chatbots or simple measuring tools, Brarista offers deep lingerie specialisation, combining professionally graded fitting quizzes, deep learning algorithms, and large language models to democratise expert fitting services at scale. It delivers round-the-clock, personalised, brand-agnostic sizing recommendations through B2B2C white-label software embedded directly within retailers’ websites, free to end-users. Brarista isn’t just another chatbot; it is transforming how an entire industry approaches one of its most persistent challenges.

Book a demo to discover how Brarista’s bra fitting chatbot can revolutionise your lingerie shopping experience.