Shock Absorber, The UK's No.1 Sports Bra Brand, Launches Online Bra Fitting with Brarista's AI Chatbot

Brarista is proud to announce our newest partnership with Shock Absorber, the UK's number one sports bra brand, and one of the most scientifically rigorous names in breast support.

Since launch, every Shock Absorber bra has been underpinned by research commissioned from the University of Portsmouth, the world's leading institution in breast biomechanics. Their Ultimate Run Bra has been shown to reduce breast bounce by up to 78% - twice as much as a conventional bra. The range is organised by impact level and activity, built from technically developed, moisture-wicking fabrics engineered to move with the body.

Since last summer, Brarista has been working with boobydoo - also part of Active Apparel Group Limited - across their multi-brand sports bra environment. That experience gave us a strong foundation in sports bra fitting, and a working relationship with the wider group. From there, expanding into Shock Absorber's own site was a natural progression - one that also continues Brarista's growing track record in the sports and active category, alongside Latched's maternity sports bra fitting.

“Our goal was to remove the guesswork from sports bra shopping. By integrating Brarista, we wanted to provide our customers with instant, expert fitting advice ensuring every woman finds their perfect Shock Absorber style and a supportive fit with total confidence.”

- Jessica Grace, Marketing Manager & Expert Sports Bra Fitter

Fit guidance that matches the performance

Brarista's full chatbot, live on the Shock Absorber site

Shock Absorber launched with Brarista's full chatbot, which sits across the site and goes well beyond conventional customer service queries or static size recommendations. For a brand whose range is organised by impact level, activity, and construction, the questions shoppers ask are rarely straightforward - and a generic chatbot or size chart wasn't built to handle them.

The chatbot recommending sport-specific bras by size and performance need

The chatbot navigates the full complexity of the Shock Absorber range: recommending bras by sport, compression level, and breast shape, as well as supporting shoppers with specific needs like pregnancy, post-surgery recovery, or a first sports bra purchase. As an established brand, Shock Absorber naturally attracts a wide range of shoppers - from seasoned runners to teenagers buying their first PE bra - and each of them deserves guidance that speaks to where they actually are.

The chatbot answering activity-based questions on the Shock Absorber site

The chatbot answering feature and style questions on the Shock Absorber site

For shoppers who prefer a more guided route to their size, Brarista's integrated fitting quiz draws on the fitting-by-eye method used by professional fitters. With a few quick questions, shoppers receive personalised fit and style recommendations calibrated to Shock Absorber's range - the same standard of accuracy and care, delivered in minutes.

“The precision of the sizing AI is always impressive, but what stood out during the Shock Absorber rollout was how intuitively it handles different sizing questions. It’s a valuable tool for helping customers find their perfect style.”

- Jessica Grace, Marketing Manager & Expert Sports Bra Fitter

Brarista's fitting quiz in use on the Shock Absorber site

Built for a brand that already takes fit seriously

Shock Absorber has always understood that fit is as important as performance. They already offer a fitting guide and sports bra quiz on their site - Brarista sits alongside that expertise, extending it into a conversational, always-on experience that meets shoppers at every point in their journey.

With summer training season underway and more women taking up running and outdoor exercise, the timing feels right. Getting a sports bra fit right isn't just about comfort - for many wearers, it's about being able to train at all.

“The Brarista team has been an incredible partner throughout our portfolio. Their support during the Shock Absorber setup was seamless; they are highly responsive, and understand our brand requirements”

- Jessica Grace, Marketing Manager & Expert Sports Bra Fitter

About Brarista

Brarista is the world’s first AI-powered bra-fitting chatbot platform designed specifically for lingerie retail. By merging advanced AI technology with professional bra-fitting expertise, Brarista revolutionises the online shopping experience and tackles the long-standing challenge of incorrect bra sizing, which affects 90% of consumers and drives dissatisfaction and sales drop-off.

Unlike generic chatbots or simple measuring tools, Brarista offers deep lingerie specialisation, combining professionally graded fitting quizzes, deep learning algorithms, and large language models to democratise expert fitting services at scale. It delivers round-the-clock, personalised, brand-agnostic sizing recommendations through B2B2C white-label software embedded directly within retailers’ websites, free to end-users. Brarista isn’t just another chatbot; it is transforming how an entire industry approaches one of its most persistent challenges.

Book a demo to discover how Brarista’s bra fitting chatbot can revolutionise your lingerie shopping experience.