LittleWomen Personalises CX for Small-busted Shoppers with Brarista’s AI-Powered Fitting Chatbot

Brarista is proud to announce the launch of its AI-powered bra fitting chatbot in partnership with LittleWomen.com, the UK’s leading lingerie brand specialising in small busts (AAA–A cups). As part of LittleWomen.com's new Lingerie Angels Fitting Service, the Brarista chatbot delivers 24/7 personalised size and style guidance, making bra shopping simpler, faster, and more supportive for small-busted shoppers.

“At LittleWomen.com, we know that finding the perfect fit can feel overwhelming—especially when your needs are so unique,” says Caroline Jackson, owner of LittleWomen.com. “Our goal is to offer expert guidance and confidence through innovative, personalised solutions that truly support our customers.”

LittleWomen’s AI Fit Chatbot integrates Brarista’s proprietary Fit AI, Style AI, and Care AI technologies. Powered by a verified database of over 15,000 fit records specifically focused on small busts, the chatbot provides accurate size recommendations and helps troubleshoot fit issues with 80% accuracy.

Along with precise sizing, Style AI curates bra suggestions based on individual lifestyle, body shape, and support preferences, transforming complex lingerie browsing into a seamless, confidence-boosting experience. Meanwhile, Care AI handles customer queries with empathy and brand-aligned expertise, mirroring the attentive service LittleWomen.com is known for.

Complementing the chatbot is the Lingerie Angels Service, offering one-on-one video consultations with trained small-bust fitters. This dual approach empowers shoppers to choose between human expertise or instant, AI-driven assistance.

This partnership addresses the costly £10B lingerie returns challenge caused by incorrect sizing. By deploying Brarista’s technology, LittleWomen.com customers enjoy more accurate fittings, better product discovery, and a smoother post-purchase journey—driving down returns and elevating satisfaction.

About Brarista

Brarista is an AI solution for lingerie businesses, combining expert bra fitting accuracy with real-time personalisation. Its AI chatbot suite powers online bra fitting, product discovery, and lingerie education across leading e-commerce platforms. With a proven 3% return rate and a 10x ROI for retailers, Brarista is redefining the bra shopping journey, making comfort and confidence accessible to all.

Book a demo with us to find out how our bra fitting chatbot can revolutionise your business.