Nudea Expands Its Fit-Focused DNA with Brarista’s Conversational AI Bra Fitting Chatbot

Brarista is delighted to announce our newest partnership with Nudea, the B Corp–certified underwear and sleepwear brand committed to comfortable fit and responsible design. Since launching in 2019, Nudea has championed a fresh approach to everyday essentials by designing thoughtfully engineered pieces using recycled and organic materials while empowering individuals to feel good, inside and out.

Fit has always been central to Nudea’s identity. From their iconic Nudea Fit Tape, which simplified at-home bra measuring into two easy steps, Nudea has consistently raised the bar for what “fit” should mean in the digital shopping experience.

Now, that mission is extending even further through their partnership with Brarista’s AI-powered conversational fitting chatbot.

With Brarista integrated into the Nudea online store, customers can receive personalised bra size and style recommendations in minutes, from the comfort of home. The solution supports Nudea’s full size range (30–38 bands and A–GG cups), offering guidance that adapts to diverse body shapes, fit preferences, and life stages.

“We were looking for an AI chatbot that could intelligently help with fitting questions, as well as day-to-day customer order questions,” shares Priya Downes, Founder of Nudea.

“Our previous Gorgias chatbot wasn’t personalised enough, and Brarista offered the lingerie expertise built with other brands to train the system better than we ever could. This was a real value add for us.”

Powered by a database of 20,000+ verified fit records, Brarista combines advanced algorithms, lingerie-specific conversational AI, and expert fitting knowledge to mirror the reassurance of a boutique fitting room online. Beyond sizing help, the chatbot acts as a lingerie stylist, curating products across Nudea’s underwear and sleepwear range.

Priya adds, “The depth of sizing answers was unexpected. International size conversions, for example, were a delightful surprise and offer a great experience for our growing international audience.”

As early testing continues, she shares that she is “excited and optimistic that this solution will enhance our customer experience, increase browsing time, improve conversion, and reduce returns.”

This partnership also marks the debut of Brarista’s newly updated chatbot interface, rolled out ahead of the Black Friday season. “We designed the enhanced interface to showcase the full depth of how Brarista supports the end-to-end online fitting journey, from fit advice to intelligent product recommendations,” says Bella Trang Ngo, Founder of Brarista.

Paired with automatically updated product card tags reflecting real-time discounts and promotions, Nudea can maximise seasonal performance while Brarista acts as an extended online sales associate, guiding customers to the right fit and the right product at the right moment.

Together, Nudea and Brarista are transforming how customers shop for lingerie online, bringing expert-led guidance to a category where fit matters most. The collaboration not only empowers shoppers to choose better-fitting bras, but also reduces unnecessary returns, supporting sustainability goals for both brands.

About Brarista

Brarista is the world’s first AI-powered bra-fitting chatbot platform designed specifically for lingerie retail. By merging advanced AI technology with professional bra-fitting expertise, Brarista revolutionises the online shopping experience and tackles the long-standing challenge of incorrect bra sizing, which affects 90% of consumers and drives dissatisfaction and sales drop-off.

Unlike generic chatbots or simple measuring tools, Brarista offers deep lingerie specialisation, combining professionally graded fitting quizzes, deep learning algorithms, and large language models to democratise expert fitting services at scale. It delivers round-the-clock, personalised, brand-agnostic sizing recommendations through B2B2C white-label software embedded directly within retailers’ websites, free to end-users. Brarista isn’t just another chatbot; it is transforming how an entire industry approaches one of its most persistent challenges.

Book a demo to discover how Brarista’s bra fitting chatbot can revolutionise your lingerie shopping experience.