6x
higher daily engagement than the previous chatbot
61%
higher AOV for orders that completed our fitting and styling journey
10%
chat to checkout rate
About
Nudea is a B Corp–certified underwear and sleepwear brand committed to comfortable fit and responsible design. Since launching in 2019, Nudea has championed a fresh approach to everyday essentials by designing thoughtfully engineered pieces using recycled and organic materials while empowering individuals to feel good, inside and out.
Fit has always been central to Nudea’s identity. From their iconic Nudea Fit Tape, which simplified at-home bra measuring into two easy steps, Nudea has consistently raised the bar for what “fit” should mean in the digital shopping experience.
Now, that mission is extending even further through their partnership with Brarista’s AI-powered conversational fitting chatbot.
Hosted on Spotify
Comfortable underwear and sleepwear using recycled and organic materials
30 to 38 bands and A to GG cups, available in wired and non-wired styles
TOP LINE CHALLENGES
Nudea approaches underwear as a wellbeing ritual that is thoughtful, sustainable, and intentional. But their existing chatbot experience didn’t reflect that ethos.
While it could answer basic order and delivery questions, it wasn’t equipped to provide personalised bra fitting guidance or style recommendations. This left customers without the support they need in one of the most complex and fit-critical categories in fashion, and limited Nudea’s ability to fully support shoppers throughout their buying journey.
"We were looking for an AI chatbot that could intelligently help with fitting questions, as well as day-to-day customer order questions. Our previous Gorgias chatbot wasn’t personalised enough, and Brarista offered the lingerie expertise built with other brands to train the system better than we ever could. This was a real value add for us."
Priya Downes
Founder of Nudea
The solution
Nudea integrated Brarista’s AI bra-fitting and styling chatbot directly into their online store, giving customers access to personalised size and product recommendations in minutes, from the comfort of home.
Powered by a database of 20,000+ verified fit records, Brarista combines advanced algorithms, lingerie-specific conversational AI, and professional fitting expertise to mirror the reassurance of a boutique fitting room online.
The chatbot supports Nudea’s full size range (30-38 bands and A-GG cups), adapting guidance to different body shapes, fit preferences, and life stages. Beyond sizing, it also acts as a lingerie stylist, recommending products across Nudea’s underwear and sleepwear collections.
This partnership also marks the debut of Brarista’s newly updated chatbot interface, rolled out ahead of the Black Friday season. “We designed the enhanced interface to showcase the full depth of how Brarista supports the end-to-end online fitting journey, from fit advice to intelligent product recommendations,” says Bella Trang Ngo, Founder of Brarista.
Paired with automatically updated product card tags reflecting real-time discounts and promotions, Nudea can maximise seasonal performance while Brarista acts as an extended online sales associate, guiding customers to the right fit and the right product at the right moment.
"The depth of sizing answers was unexpected. International size conversions, for example, were a delightful surprise and offer a great experience for our growing international audience."
Priya Downes
Founder of Nudea
The Results
Early performance has shown strong signs that personalised, expert-led guidance resonates with Nudea customers:
6× higher daily engagement compared to their previous chatbot
3× higher quiz completion rate through A/B testing
61% higher average order value (AOV) for customers who completed the fitting and styling journey
10% chat-to-checkout conversion rate
As early testing continues, Priya shares that she is “excited and optimistic that this solution will enhance our customer experience, increase browsing time, improve conversion, and reduce returns.”
Together, Nudea and Brarista are transforming how customers shop for lingerie online, bringing expert-led guidance to a category where fit matters most. The collaboration not only empowers shoppers to choose better-fitting bras, but also reduces unnecessary returns, supporting sustainability goals for both brands.