The Mother’s Day Lingerie Edit: Stylish Nursing and Maternity Brands Worth Knowing
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Founder & CEO
Happy Mother’s Day to mums in every stage of the journey. Motherhood changes your body, your wardrobe, and what you need from both.
We are spotlighting 15 nursing and maternity lingerie brands—most of them founded by mums themselves—that are doing the hard work for mums so great fit and support comes as a standard during this period. Each one was built with a specific problem in mind, and each one is worth knowing about.
1. Latched

Product highlight: The Maternity and Nursing Sports Bra
Latched is an award-winning UK maternity activewear brand founded in 2018, supporting women through pregnancy, breastfeeding, and beyond. Latched was built around a simple premise: that active mums deserve sportswear that keeps up with them at every stage, without sacrificing ease of feeding or structural support.
Our brand favourite is the maternity and nursing sports bra in the marble print, which adapts to changing body shapes and is built to go the distance. A brand worth bookmarking for any mum who refuses to sit out the activities she loves.
2. Marbra

Product highlight: The Leakproof Nursing Bra
Marbra is the UK leakproof nursing bra brand built in 2023 for the realities of breastfeeding, doing the job of disposable pads without the bulk, the waste, or the compromise on fit. Their integrated absorbent layers capture the leak, with wire-free, silky-soft construction creating a modern silhouette for everyday wear. Understanding that pregnancy and the postpartum period change your size, Marbra introduced an intuitive 0-4 sizing system instead of the generic S-XL.
3. Kindred Bravely (featuring Storq)

Product highlight: Sienna Smocked Maternity and Nursing Dress
Trusted by millions of mums since 2015, Kindred Bravely designs nursing, maternity and postpartum essentials. Storq is now part of the same family, bringing baby and parenting gear into the mix for life on the go.
Together, they cover a wide arc of early motherhood: from the intimate, stay-at-home days of newborn life to getting back out into the world with your little one. The Sienna dress is a good example of what Kindred Bravely does well: something that looks beautiful, functions for feeding, and still feels comfortable at the end of a long day.
4. Boob Design

Product highlight: Merino Wool Nursing Bra and Leggings
Boob Design is a Swedish maternity and nursing brand founded in 1999, with a patented nursing collection and a full sustainable wardrobe built for pregnancy, nursing and beyond.
One of the original voices in this space, and over 25 years on, they still lead on sustainability and design. Their merino wool pieces are a particular highlight: naturally temperature-regulating, soft against sensitive postpartum skin, and designed with a considered double-function that makes them wearable at every stage.
5. Lesh

Product highlight: The Anywear Leakproof Nursing Bra
Lesh exists to make breastfeeding more carefree, sustainable, and enjoyable. Founded by Kat, a mum of two, Lesh was born out of months of soaking through clothes and burning through disposable pads. Their range extends into postpartum underwear, making them a strong all-rounder for the full early-motherhood wardrobe.
6. Branayama

Product highlight: The Branayama Nursing Bra
Founded by a mum who couldn't find a nursing bra that was both practical and beautiful, Branayama makes wireless nursing bras with a patented anti-leak system that replaces nursing pads entirely.
Their two-layer fabric system is milk-absorbent, moisture-wicking, fast-drying and anti-microbial, developed over nearly two years of research and feedback from mothers and midwives. Founder Stefanie Raffelsieper also runs the Breastfeeding Welcome Campaign, encouraging businesses to publicly signal that nursing in public is welcome. A brand with purpose beyond the product.
7. Cake Maternity

Product highlight: The Tiramisu Nursing Bra
Cake Maternity has been crafting maternity and nursing bras for women who want support, comfort, functionality and style since 2007. Few brands in the maternity space manage to offer such breadth: wireless, flexi-wire, seamless, sleep, sport, birthing and pumping styles, across band sizes 28-44 and cups A-N. Their attention to fit and size range make them a reliable go-to for mums who have struggled to find nursing bras that fit.
We have been loving the freshly launched Tiramisu nursing bra!
8. Natal Active

Product highlight: The Nursing Sports Bra
Based in Cheltenham, Natal Active was founded by Claire, a mum of three who couldn't find activewear that was supportive, stylish and breastfeeding-friendly all at once. Their award-winning maternity and nursing sportswear adapts through every stage of pregnancy, with colourful designs that makes the experience vibrant and fun.
Their leggings feature a unique low-dropped waist that supports the bump and protects postnatal c-section scars, and their sports bras come with one-handed nursing clips. Everything is tested on pregnant and postnatal bodies before it reaches the store.
9. Hotmilk

Product highlight: Forever New T-Shirt Nursing Bra
Founded in 2005 by Lisa Ebbing, who refused to give up beautiful lingerie during her own pregnancy, Hotmilk has spent two decades proving that nursing bras can still be gorgeous. Stocked in over 250 boutiques worldwide, with over 2.5 million bras sold, they cover sizes A-J cup across wireless, flexi-wire and sports styles.
10. Renue

Product highlight: The Maternity Nursing Bra
Founded in 2020 by Lucy Watson, Renue was built on a simple idea: that underwear should feel as comfortable as your favourite loungewear, with maternity being no exception.
Their nursing bras are made from TENCEL Lyocell, naturally temperature-regulating and soft against postpartum skin, with thoughtful details like extended hook-and-eye fastenings and one-handed nursing clips. Sustainability runs through everything, from SMETA-audited manufacturing to packaging designed to leave as little trace as possible.
11. Mutha Project

Product highlight: The Scoop Bra
Founded by Giorgina Falcone during her second pregnancy, after failing to find anything on the market that wasn't tight, frumpy or fitted with unnecessary nursing clips, The Mutha Project makes warp-knit underwear designed to stretch as your body grows and recover as it does.
Made in Italy from ECONYL yarn, a regenerated nylon from consumer waste, their bras and knickers are built to earn a permanent place in your drawer.
12. Momanda

Product highlight: Natrelax® Maternity Jumpsuit
Momanda’s chic maternity and nursing wear spans bras, tops, leggings and jumpsuits, all designed to move with your body through pregnancy, feeding and beyond. Over 80% of their team are mothers, and it shows in the details.
13. Seraphine

Product highlight: Black Lace Maternity & Nursing Bra
As a London-based maternity fashion brand founded in 2002, Seraphine offers modern dresses, knitwear, coats and lingerie designed to carry women through pregnancy and beyond. Over two decades on, they remain one of the most recognised names in maternity dressing, with a reputation for styles that feel like a considered wardrobe choice rather than a temporary fix.
14. After9

Product highlight: Mesh Nursing Tank Top
Founded in Toronto, After9 makes high-fashion, high-performance maternity activewear for workout time, meeting time and feeding time alike. Their sports bras, leggings, tops and nursing tanks are designed to adapt as your body changes, with details like nursing clips, bump-supporting waistbands and actual pockets.
15. Anita

Product highlight: FLEUR Underwire Nursing Bra
Founded in 1886 and still family-run, Anita has built its reputation on specialist fit, and maternity and nursing are no exception. With over 130 years of lingerie expertise, their nursing bras are finished with the kind of elegance that makes them feel like a considered lingerie purchase rather than a temporary compromise.
Great fit is one of the best gifts
Whether you're shopping for yourself or someone you love, the brands above represent some of the most considered work being done in maternity and nursing lingerie right now. Each one was founded with a specific gap in mind, and each one delivers on it.
At Brarista, we believe that the right fit should be accessible to every woman, at every stage of her life. Motherhood is one of those stages that has long been underserved in the lingerie industry, and it's one we care deeply about getting right.
This Mother's Day, we hope one of these brands finds its way into your top drawer or onto your gift list.
About Brarista
Brarista is the world's first AI-powered bra fitting chatbot platform designed specifically for lingerie retail. By merging advanced AI technology with professional bra fitting expertise, Brarista revolutionises the online shopping experience and tackles the long-standing challenge of incorrect bra sizing, which affects 90% of consumers and drives dissatisfaction and sales drop-off.
Unlike generic chatbots or simple measuring tools, Brarista offers deep lingerie specialisation — combining professionally graded fitting quizzes, deep learning algorithms, and large language models to democratise expert fitting services at scale. It delivers round-the-clock, personalised, brand-agnostic sizing recommendations through B2B2C white-label software embedded directly within retailers' websites, free to end-users.
Book a demo to discover how Brarista's AI bra fitting chatbot can help you turn sizing uncertainty into sales.
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