Juliemay Lingerie Extends Its Skin-First Philosophy to the Online Fit Experience with Brarista's AI Bra Fitting Chatbot

Brarista is proud to announce our newest partnership with Juliemay Lingerie, the award-winning, allergy-friendly lingerie brand founded by Tiffany Chiu. When Tiffany's mother developed painful skin rashes from her bras after giving birth, Tiffany left her law degree to create a solution - and found there was almost nothing on the market that was truly skin-safe. Every Juliemay piece is made from GOTS-certified organic Pima cotton and pure silk, dermatologist-tested and certified by Allergy UK, and free from the synthetic materials that cause irritation for so many wearers. The range covers briefs in sizes 8-18 and bras from 30B to 40G/42DD, with styles spanning bralettes, non-wired, front-fastening, back support, and more.

The brand now serves customers across the UK and the US, with a dedicated site for each market. When a brand is built around the idea that what touches your skin matters, finding the right fit online needs to reflect that same care. That's exactly where Brarista came in.

"We introduced Brarista to help our customers find the right size more easily, especially women with sensitive skin who want comfort without going through multiple returns."

- Tiffany Chiu, Founder of Juliemay Lingerie

A bespoke fitting solution for a uniquely sensitive category

Fitting Juliemay's range is more nuanced than it first appears. On the surface, the sizing resembles the traditional band-cup system most shoppers are familiar with. In practice, the use of silk and organic cotton means the fit behaves differently to what many shoppers are used to. Because Juliemay's fabrics are breathable and contain less stretch than synthetic alternatives, sizing needs to be approached with more precision than a standard calculator allows.

Juliemay's size guide, showing maximum stretch comparison, band and bust measurements, and UK/US size conversion.

Because Juliemay's sizing philosophy is rooted in precise measurement, we incorporated our brand-new tape measurement option into the quiz - fully calibrated to Juliemay's own size chart and fit profile.

Brarista's tape measurement quiz on a Juliemay product page.

Tape measurements are just one route in. For shoppers who prefer a more guided experience, our fitting quiz draws on the fitting-by-eye method used by professional fitters to assess size without a tape measure. And for those looking for a recommendation tailored to their body beyond just their size, the breast shape quiz goes further - assessing features like breast spacing, fullness, and shoulder slope that product pages rarely account for. The point is choice: different shoppers find their confidence in different ways, and the quiz is built to meet them wherever they are.

One quiz, two markets, two entry points

Brarista's sidebar quiz on the Juliemay site, accessible via the sidebar and the "Take a bra quiz" prompt above size selection.

Juliemay operates separate websites for the UK and US markets, and Brarista's sidebar fitting quiz is live on both. The quiz automatically detects the shopper's location and sets the default sizing system accordingly, so shoppers receive recommendations in the units they already know - without having to select their region manually.

The quiz defaulting to UK sizing on the Juliemay UK site, and US sizing on the Juliemay US site.

On both sites, the quiz is accessible through two entry points: the sidebar itself, and a "Take a bra quiz" prompt sitting directly above the size selection on product pages, meeting shoppers at the moment they're thinking about their size.

"What stood out most is how simple and personal the recommendations feel. It helps guide customers in a way that feels more real than a standard size chart, which has been very valuable for us."

- Tiffany Chiu, Founder of Juliemay Lingerie

Fit as considered as the fabric

For someone shopping with sensitive skin, there is already a lot to navigate - the fabric, the construction, the dyes, the elastics. Fit shouldn't be another thing to worry about. Everything should feel right before the order is placed, so that when the parcel arrives, the only thing left to do is wear it.

That's the thinking behind this partnership. Juliemay has spent years removing the variables that cause discomfort for so many wearers. Brarista takes care of the one that's often left to chance.

"Working with your team has been very smooth. Everything was clear, fast, and easy to set up."

- Tiffany Chiu, Founder of Juliemay Lingerie

About Brarista

Brarista is the world’s first AI-powered bra-fitting chatbot platform designed specifically for lingerie retail. By merging advanced AI technology with professional bra-fitting expertise, Brarista revolutionises the online shopping experience and tackles the long-standing challenge of incorrect bra sizing, which affects 90% of consumers and drives dissatisfaction and sales drop-off.

Unlike generic chatbots or simple measuring tools, Brarista offers deep lingerie specialisation, combining professionally graded fitting quizzes, deep learning algorithms, and large language models to democratise expert fitting services at scale. It delivers round-the-clock, personalised, brand-agnostic sizing recommendations through B2B2C white-label software embedded directly within retailers’ websites, free to end-users. Brarista isn’t just another chatbot; it is transforming how an entire industry approaches one of its most persistent challenges.

Book a demo to discover how Brarista’s bra fitting chatbot can revolutionise your lingerie shopping experience.