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12%
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21%
less returns from users who used Brarista
About
Lemonade Dolls, a fastest-growing UK-based lingerie company that launched in 2019, has cultivated a following through its inclusiveness and devotion to wire-free underwear and bras, sized up to 6XL. Focused on promoting body positivity and sustainability, the brand creates its clothes using recycled fabrics and works with such charities as Choose Love to empower women. Nevertheless, there was one key factor that posed a threat to their mission: repeat customers who bought bras that didn't fit. Their user feedback conducted in April-May 2025 showed that their conventional size chart often did not solve the problem with various body shapes, which caused fitting problems and customer dissatisfaction. Not only did this add direct costs to operations, but there was also a risk of losing the reputation of Lemonade Dolls in providing confidence via comfortable lingerie.
This was the moment Brarista appeared, which became a leading AI-powered bra-fitting chatbot platform to directly address the sizing challenge. With Brarista technology incorporated, Lemonade Dolls changed their e-commerce journey, reaching a 28% decrease in returns and a 12% increase in conversions. This reduced lingerie returns case study reveals how the success of AI fitting by Brarista enabled Lemonade Dolls to drive customer satisfaction and improve business results.
Lemonade Dolls, a fastest-growing UK-based lingerie company that launched in 2019, has cultivated a following through its inclusiveness and devotion to wire-free underwear and bras, sized up to 6XL. Focused on promoting body positivity and sustainability, the brand creates its clothes using recycled fabrics and works with such charities as Choose Love to empower women. Nevertheless, there was one key factor that posed a threat to their mission: repeat customers who bought bras that didn't fit. Their user feedback conducted in April-May 2025 showed that their conventional size chart often did not solve the problem with various body shapes, which caused fitting problems and customer dissatisfaction. Not only did this add direct costs to operations, but there was also a risk of losing the reputation of Lemonade Dolls in providing confidence via comfortable lingerie.
This was the moment Brarista appeared, which became a leading AI-powered bra-fitting chatbot platform to directly address the sizing challenge. With Brarista technology incorporated, Lemonade Dolls changed their e-commerce journey, reaching a 28% decrease in returns and a 12% increase in conversions. This reduced lingerie returns case study reveals how the success of AI fitting by Brarista enabled Lemonade Dolls to drive customer satisfaction and improve business results.
Lemonade Dolls, a fastest-growing UK-based lingerie company that launched in 2019, has cultivated a following through its inclusiveness and devotion to wire-free underwear and bras, sized up to 6XL. Focused on promoting body positivity and sustainability, the brand creates its clothes using recycled fabrics and works with such charities as Choose Love to empower women. Nevertheless, there was one key factor that posed a threat to their mission: repeat customers who bought bras that didn't fit. Their user feedback conducted in April-May 2025 showed that their conventional size chart often did not solve the problem with various body shapes, which caused fitting problems and customer dissatisfaction. Not only did this add direct costs to operations, but there was also a risk of losing the reputation of Lemonade Dolls in providing confidence via comfortable lingerie.
This was the moment Brarista appeared, which became a leading AI-powered bra-fitting chatbot platform to directly address the sizing challenge. With Brarista technology incorporated, Lemonade Dolls changed their e-commerce journey, reaching a 28% decrease in returns and a 12% increase in conversions. This reduced lingerie returns case study reveals how the success of AI fitting by Brarista enabled Lemonade Dolls to drive customer satisfaction and improve business results.
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Supportive and stylish bras, knickers, and sports wear
Cup sizes A to H, all without underwires
TOP LINE CHALLENGES
The Sizing Opportunity: Enhancing the Fit Experience
The beta review of Lemonade Dolls revealed an opportunity to enhance the fitting process. Prior to working with Brarista, Lemonade Dolls primarily relied on a conventional size chart, which, while standard across the industry, could not always account for the diversity of body shapes, preferences, and sizing systems. There were reports of fitting issues by customers, including tight bands or incorrect cup sizes relative to breast shape. Such problems caused a 20% return rate, which was within the industry standards, yet extremely expensive. Every return entailed more shipping costs, processing fees, restocking of the inventory, and in some cases, the mistrust of customers was lost as well. As a brand focused on empowerment, the positive shopping experience was critical to keeping their loyal shopper base.
Recognising this, Lemonade Dolls saw the potential for providing their clients with more precise size recommendations based on the specific needs and preferences, which would result not only in a decreased number of returns but also would put their customers at ease. The AI technology provided by Brarista was a promising direction.
The Sizing Opportunity: Enhancing the Fit Experience
The beta review of Lemonade Dolls revealed an opportunity to enhance the fitting process. Prior to working with Brarista, Lemonade Dolls primarily relied on a conventional size chart, which, while standard across the industry, could not always account for the diversity of body shapes, preferences, and sizing systems. There were reports of fitting issues by customers, including tight bands or incorrect cup sizes relative to breast shape. Such problems caused a 20% return rate, which was within the industry standards, yet extremely expensive. Every return entailed more shipping costs, processing fees, restocking of the inventory, and in some cases, the mistrust of customers was lost as well. As a brand focused on empowerment, the positive shopping experience was critical to keeping their loyal shopper base.
Recognising this, Lemonade Dolls saw the potential for providing their clients with more precise size recommendations based on the specific needs and preferences, which would result not only in a decreased number of returns but also would put their customers at ease. The AI technology provided by Brarista was a promising direction.
The Sizing Opportunity: Enhancing the Fit Experience
The beta review of Lemonade Dolls revealed an opportunity to enhance the fitting process. Prior to working with Brarista, Lemonade Dolls primarily relied on a conventional size chart, which, while standard across the industry, could not always account for the diversity of body shapes, preferences, and sizing systems. There were reports of fitting issues by customers, including tight bands or incorrect cup sizes relative to breast shape. Such problems caused a 20% return rate, which was within the industry standards, yet extremely expensive. Every return entailed more shipping costs, processing fees, restocking of the inventory, and in some cases, the mistrust of customers was lost as well. As a brand focused on empowerment, the positive shopping experience was critical to keeping their loyal shopper base.
Recognising this, Lemonade Dolls saw the potential for providing their clients with more precise size recommendations based on the specific needs and preferences, which would result not only in a decreased number of returns but also would put their customers at ease. The AI technology provided by Brarista was a promising direction.
The Sizing Opportunity: Enhancing the Fit Experience
The beta review of Lemonade Dolls revealed an opportunity to enhance the fitting process. Prior to working with Brarista, Lemonade Dolls primarily relied on a conventional size chart, which, while standard across the industry, could not always account for the diversity of body shapes, preferences, and sizing systems. There were reports of fitting issues by customers, including tight bands or incorrect cup sizes relative to breast shape. Such problems caused a 20% return rate, which was within the industry standards, yet extremely expensive. Every return entailed more shipping costs, processing fees, restocking of the inventory, and in some cases, the mistrust of customers was lost as well. As a brand focused on empowerment, the positive shopping experience was critical to keeping their loyal shopper base.
Recognising this, Lemonade Dolls saw the potential for providing their clients with more precise size recommendations based on the specific needs and preferences, which would result not only in a decreased number of returns but also would put their customers at ease. The AI technology provided by Brarista was a promising direction.
"Our goal was to seamlessly translate each customer’s usual bra size into Lemonade Dolls’ unique sizing framework, ensuring every recommendation was perfectly aligned with the brand’s tailored fit philosophy."
Bella Trang Ngo
Founder & CEO of Brarista
The solution
Brarista’s AI: Precision Meets Personalisation
The lingerie retail-specific platform developed by Brarista integrates state-of-the-art AI and the most comprehensive knowledge of bra fitting in the industry. Contrary to a generic sizing tool, Brarista technology is specific to the nuances of lingerie manufacturers and takes advantage of the following three fundamental elements:
Fit AI: Uses a proprietary database of 20,000 verified fitting records and patent-pending vision AI to provide size recommendations with 80% accuracy. Customers answer questions about their current bra fit for enhanced precision.
Style AI: Emulates the expertise of a seasoned lingerie stylist, analysing factors like breast shapes, body types, and lifestyle requirements to match customers with the most suitable products from the retailer's catalog. The system also enables accurate inter-brand and inter-style sizing conversions.
Bra Education and Care AI: Delivers real-time, multilingual guidance on bra care and fitting, reducing customer service inquiries and empowering shoppers with knowledge.
Lemonade Dolls implemented the solution of Brarista in their e-commerce, via which customers have the possibility to access a 2-minute bra-fitting quiz directly within the online store. This quiz addressed the problem of fitting, band-tightness, or strap-slip, and provided individual size and style suggestions that fit with the inclusive spirit of this brand.
High Engagement During Beta Testing
In early 2025, Lemonade Dolls' beta testing of Brarista revealed strong customer engagement. Shoppers actively used the bra-fitting quiz, powered by Fit AI, to find their ideal size. The Fit AI was rolled out across all classic collections, sportswear, and push-up bras, each with its own unique sizing nuances. This surge in usage contributed to an 11% increase in overall customer engagement, underscoring the demand for personalised sizing solutions and the value Brarista brings in meeting real customer needs.
Other interactions showed how Brarista's tools improved the shopping experience. Customers used Care AI to ask about bra care, especially for wire-free pushup bras, and sought restocking updates, showing a need for education and product information. Style AI helped shoppers discover products tailored to their preferences, encouraging confident purchases. Furthermore, Brarista successfully gathered valuable customer feedback and inquiries from conversation logs that the brand would not typically have access to.
These exchanges reveal that the technology that Brarista developed was not only capable of handling the issue of sizing but also of improving the overall shopping experience by offering useful and contextual information at the right moment. As an example, One user began their journey with inter-brand sizing comparisons, received personalised recommendations, and ultimately selected the white push-up bra that best suited their fit and style needs.
Brarista’s AI: Precision Meets Personalisation
The lingerie retail-specific platform developed by Brarista integrates state-of-the-art AI and the most comprehensive knowledge of bra fitting in the industry. Contrary to a generic sizing tool, Brarista technology is specific to the nuances of lingerie manufacturers and takes advantage of the following three fundamental elements:
Fit AI: Uses a proprietary database of 20,000 verified fitting records and patent-pending vision AI to provide size recommendations with 80% accuracy. Customers answer questions about their current bra fit for enhanced precision.
Style AI: Emulates the expertise of a seasoned lingerie stylist, analysing factors like breast shapes, body types, and lifestyle requirements to match customers with the most suitable products from the retailer's catalog. The system also enables accurate inter-brand and inter-style sizing conversions.
Bra Education and Care AI: Delivers real-time, multilingual guidance on bra care and fitting, reducing customer service inquiries and empowering shoppers with knowledge.
Lemonade Dolls implemented the solution of Brarista in their e-commerce, via which customers have the possibility to access a 2-minute bra-fitting quiz directly within the online store. This quiz addressed the problem of fitting, band-tightness, or strap-slip, and provided individual size and style suggestions that fit with the inclusive spirit of this brand.
High Engagement During Beta Testing
In early 2025, Lemonade Dolls' beta testing of Brarista revealed strong customer engagement. Shoppers actively used the bra-fitting quiz, powered by Fit AI, to find their ideal size. The Fit AI was rolled out across all classic collections, sportswear, and push-up bras, each with its own unique sizing nuances. This surge in usage contributed to an 11% increase in overall customer engagement, underscoring the demand for personalised sizing solutions and the value Brarista brings in meeting real customer needs.
Other interactions showed how Brarista's tools improved the shopping experience. Customers used Care AI to ask about bra care, especially for wire-free pushup bras, and sought restocking updates, showing a need for education and product information. Style AI helped shoppers discover products tailored to their preferences, encouraging confident purchases. Furthermore, Brarista successfully gathered valuable customer feedback and inquiries from conversation logs that the brand would not typically have access to.
These exchanges reveal that the technology that Brarista developed was not only capable of handling the issue of sizing but also of improving the overall shopping experience by offering useful and contextual information at the right moment. As an example, One user began their journey with inter-brand sizing comparisons, received personalised recommendations, and ultimately selected the white push-up bra that best suited their fit and style needs.
Brarista’s AI: Precision Meets Personalisation
The lingerie retail-specific platform developed by Brarista integrates state-of-the-art AI and the most comprehensive knowledge of bra fitting in the industry. Contrary to a generic sizing tool, Brarista technology is specific to the nuances of lingerie manufacturers and takes advantage of the following three fundamental elements:
Fit AI: Uses a proprietary database of 20,000 verified fitting records and patent-pending vision AI to provide size recommendations with 80% accuracy. Customers answer questions about their current bra fit for enhanced precision.
Style AI: Emulates the expertise of a seasoned lingerie stylist, analysing factors like breast shapes, body types, and lifestyle requirements to match customers with the most suitable products from the retailer's catalog. The system also enables accurate inter-brand and inter-style sizing conversions.
Bra Education and Care AI: Delivers real-time, multilingual guidance on bra care and fitting, reducing customer service inquiries and empowering shoppers with knowledge.
Lemonade Dolls implemented the solution of Brarista in their e-commerce, via which customers have the possibility to access a 2-minute bra-fitting quiz directly within the online store. This quiz addressed the problem of fitting, band-tightness, or strap-slip, and provided individual size and style suggestions that fit with the inclusive spirit of this brand.
High Engagement During Beta Testing
In early 2025, Lemonade Dolls' beta testing of Brarista revealed strong customer engagement. Shoppers actively used the bra-fitting quiz, powered by Fit AI, to find their ideal size. The Fit AI was rolled out across all classic collections, sportswear, and push-up bras, each with its own unique sizing nuances. This surge in usage contributed to an 11% increase in overall customer engagement, underscoring the demand for personalised sizing solutions and the value Brarista brings in meeting real customer needs.
Other interactions showed how Brarista's tools improved the shopping experience. Customers used Care AI to ask about bra care, especially for wire-free pushup bras, and sought restocking updates, showing a need for education and product information. Style AI helped shoppers discover products tailored to their preferences, encouraging confident purchases. Furthermore, Brarista successfully gathered valuable customer feedback and inquiries from conversation logs that the brand would not typically have access to.
These exchanges reveal that the technology that Brarista developed was not only capable of handling the issue of sizing but also of improving the overall shopping experience by offering useful and contextual information at the right moment. As an example, One user began their journey with inter-brand sizing comparisons, received personalised recommendations, and ultimately selected the white push-up bra that best suited their fit and style needs.
Brarista’s AI: Precision Meets Personalisation
The lingerie retail-specific platform developed by Brarista integrates state-of-the-art AI and the most comprehensive knowledge of bra fitting in the industry. Contrary to a generic sizing tool, Brarista technology is specific to the nuances of lingerie manufacturers and takes advantage of the following three fundamental elements:
Fit AI: Uses a proprietary database of 20,000 verified fitting records and patent-pending vision AI to provide size recommendations with 80% accuracy. Customers answer questions about their current bra fit for enhanced precision.
Style AI: Emulates the expertise of a seasoned lingerie stylist, analysing factors like breast shapes, body types, and lifestyle requirements to match customers with the most suitable products from the retailer's catalog. The system also enables accurate inter-brand and inter-style sizing conversions.
Bra Education and Care AI: Delivers real-time, multilingual guidance on bra care and fitting, reducing customer service inquiries and empowering shoppers with knowledge.
Lemonade Dolls implemented the solution of Brarista in their e-commerce, via which customers have the possibility to access a 2-minute bra-fitting quiz directly within the online store. This quiz addressed the problem of fitting, band-tightness, or strap-slip, and provided individual size and style suggestions that fit with the inclusive spirit of this brand.
High Engagement During Beta Testing
In early 2025, Lemonade Dolls' beta testing of Brarista revealed strong customer engagement. Shoppers actively used the bra-fitting quiz, powered by Fit AI, to find their ideal size. The Fit AI was rolled out across all classic collections, sportswear, and push-up bras, each with its own unique sizing nuances. This surge in usage contributed to an 11% increase in overall customer engagement, underscoring the demand for personalised sizing solutions and the value Brarista brings in meeting real customer needs.
Other interactions showed how Brarista's tools improved the shopping experience. Customers used Care AI to ask about bra care, especially for wire-free pushup bras, and sought restocking updates, showing a need for education and product information. Style AI helped shoppers discover products tailored to their preferences, encouraging confident purchases. Furthermore, Brarista successfully gathered valuable customer feedback and inquiries from conversation logs that the brand would not typically have access to.
These exchanges reveal that the technology that Brarista developed was not only capable of handling the issue of sizing but also of improving the overall shopping experience by offering useful and contextual information at the right moment. As an example, One user began their journey with inter-brand sizing comparisons, received personalised recommendations, and ultimately selected the white push-up bra that best suited their fit and style needs.
"As one of our pioneering beta partners, the collaboration with Lemonade Dolls was instrumental in co-creating fit solutions that elevated their customer experience and supported the successful launch of new collections."
Bella Trang Ngo
Founder & CEO of Brarista
The Results
Transformative Results
The partnership with Brarista delivered significant outcomes for Lemonade Dolls:
28% Reduction in Returns: The return rate dropped from 20% to 14.4%, saving costs on shipping, processing, and inventory management.
12% Increase in Conversions: Customers, confident in their sizing, completed more purchases, boosting sales.
Improved Customer Loyalty: Personalised recommendations and educational support led to an 11% increase in repeat purchases, reflecting higher satisfaction.
Transformative Results
The partnership with Brarista delivered significant outcomes for Lemonade Dolls:
28% Reduction in Returns: The return rate dropped from 20% to 14.4%, saving costs on shipping, processing, and inventory management.
12% Increase in Conversions: Customers, confident in their sizing, completed more purchases, boosting sales.
Improved Customer Loyalty: Personalised recommendations and educational support led to an 11% increase in repeat purchases, reflecting higher satisfaction.
Transformative Results
The partnership with Brarista delivered significant outcomes for Lemonade Dolls:
28% Reduction in Returns: The return rate dropped from 20% to 14.4%, saving costs on shipping, processing, and inventory management.
12% Increase in Conversions: Customers, confident in their sizing, completed more purchases, boosting sales.
Improved Customer Loyalty: Personalised recommendations and educational support led to an 11% increase in repeat purchases, reflecting higher satisfaction.
Transformative Results
The partnership with Brarista delivered significant outcomes for Lemonade Dolls:
28% Reduction in Returns: The return rate dropped from 20% to 14.4%, saving costs on shipping, processing, and inventory management.
12% Increase in Conversions: Customers, confident in their sizing, completed more purchases, boosting sales.
Improved Customer Loyalty: Personalised recommendations and educational support led to an 11% increase in repeat purchases, reflecting higher satisfaction.
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All rights reserved © Brarista Ltd 2025
Stay in the know
Be the first to hear from what's going on with us.
By submitting you agree to your email being stored and used to receive the newsletter. You may opt out any time.
All rights reserved © Brarista Ltd 2025
Stay in the know
Be the first to hear from what's going on with us.
By submitting you agree to your email being stored and used to receive the newsletter. You may opt out any time.
All rights reserved © Brarista Ltd 2025
Stay in the know
Be the first to hear from what's going on with us.
By submitting you agree to your email being stored and used to receive the newsletter. You may opt out any time.
All rights reserved © Brarista Ltd 2025