See what Brarista can do
for you
Let’s solve your sizing problems once and for all.
See what Brarista can do
for you
Let’s solve your sizing problems once and for all.
See what Brarista can do
for you
Let’s solve your sizing problems once and for all.
13x
average ROI
12%
chat conversions converted into a sale
21%
less returns from users who used Brarista
About
Lemonade Dolls, one of the UK's fastest-growing lingerie companies launched in 2019, has built a devoted following through its commitment to inclusiveness and wire-free underwear and bras, sized up to 6XL. Focused on promoting body positivity and sustainability, the brand creates garments using recycled fabrics and partners with charities like Choose Love to empower women.
However, one critical challenge threatened their mission: customers buying bras that didn't fit properly. Despite using industry-standard size charts, the diverse range of body shapes meant fitting issues persisted, leading to customer dissatisfaction and costly returns that threatened both operational efficiency and brand reputation.
This is where Brarista stepped in - an AI-powered bra-fitting platform designed to solve sizing challenges at scale. Through their partnership, Lemonade Dolls transformed their e-commerce experience, achieving remarkable improvements in conversions, basket values, and customer satisfaction.
Lemonade Dolls, one of the UK's fastest-growing lingerie companies launched in 2019, has built a devoted following through its commitment to inclusiveness and wire-free underwear and bras, sized up to 6XL. Focused on promoting body positivity and sustainability, the brand creates garments using recycled fabrics and partners with charities like Choose Love to empower women.
However, one critical challenge threatened their mission: customers buying bras that didn't fit properly. Despite using industry-standard size charts, the diverse range of body shapes meant fitting issues persisted, leading to customer dissatisfaction and costly returns that threatened both operational efficiency and brand reputation.
This is where Brarista stepped in - an AI-powered bra-fitting platform designed to solve sizing challenges at scale. Through their partnership, Lemonade Dolls transformed their e-commerce experience, achieving remarkable improvements in conversions, basket values, and customer satisfaction.
Lemonade Dolls, one of the UK's fastest-growing lingerie companies launched in 2019, has built a devoted following through its commitment to inclusiveness and wire-free underwear and bras, sized up to 6XL. Focused on promoting body positivity and sustainability, the brand creates garments using recycled fabrics and partners with charities like Choose Love to empower women.
However, one critical challenge threatened their mission: customers buying bras that didn't fit properly. Despite using industry-standard size charts, the diverse range of body shapes meant fitting issues persisted, leading to customer dissatisfaction and costly returns that threatened both operational efficiency and brand reputation.
This is where Brarista stepped in - an AI-powered bra-fitting platform designed to solve sizing challenges at scale. Through their partnership, Lemonade Dolls transformed their e-commerce experience, achieving remarkable improvements in conversions, basket values, and customer satisfaction.
Hosted on Spotify
Supportive and stylish bras, knickers, and sports wear
Cup sizes A to H, all without underwires
TOP LINE CHALLENGES
The Challenge: Beyond Standard Size Charts
Lemonade Dolls initially relied on conventional size charts, which, while industry standard, couldn't accommodate the full diversity of body shapes, preferences, and individual fit needs. Customers reported common issues including tight bands and incorrect cup sizes relative to their breast shape.
These fitting problems created a cascade of operational challenges:
High return rates driving up shipping and processing costs
Inventory restocking complications
Most critically, erosion of customer trust and confidence
For a brand built on empowerment through comfortable, confidence-boosting lingerie, these sizing issues directly undermined their core mission. Lemonade Dolls recognised the need for a more precise, personalised approach to size recommendations.
The Challenge: Beyond Standard Size Charts
Lemonade Dolls initially relied on conventional size charts, which, while industry standard, couldn't accommodate the full diversity of body shapes, preferences, and individual fit needs. Customers reported common issues including tight bands and incorrect cup sizes relative to their breast shape.
These fitting problems created a cascade of operational challenges:
High return rates driving up shipping and processing costs
Inventory restocking complications
Most critically, erosion of customer trust and confidence
For a brand built on empowerment through comfortable, confidence-boosting lingerie, these sizing issues directly undermined their core mission. Lemonade Dolls recognised the need for a more precise, personalised approach to size recommendations.
The Challenge: Beyond Standard Size Charts
Lemonade Dolls initially relied on conventional size charts, which, while industry standard, couldn't accommodate the full diversity of body shapes, preferences, and individual fit needs. Customers reported common issues including tight bands and incorrect cup sizes relative to their breast shape.
These fitting problems created a cascade of operational challenges:
High return rates driving up shipping and processing costs
Inventory restocking complications
Most critically, erosion of customer trust and confidence
For a brand built on empowerment through comfortable, confidence-boosting lingerie, these sizing issues directly undermined their core mission. Lemonade Dolls recognised the need for a more precise, personalised approach to size recommendations.
The Challenge: Beyond Standard Size Charts
Lemonade Dolls initially relied on conventional size charts, which, while industry standard, couldn't accommodate the full diversity of body shapes, preferences, and individual fit needs. Customers reported common issues including tight bands and incorrect cup sizes relative to their breast shape.
These fitting problems created a cascade of operational challenges:
High return rates driving up shipping and processing costs
Inventory restocking complications
Most critically, erosion of customer trust and confidence
For a brand built on empowerment through comfortable, confidence-boosting lingerie, these sizing issues directly undermined their core mission. Lemonade Dolls recognised the need for a more precise, personalised approach to size recommendations.
"Our goal was to seamlessly translate each customer’s usual bra size into Lemonade Dolls’ unique sizing framework, ensuring every recommendation was perfectly aligned with the brand’s tailored fit philosophy."
Bella Trang Ngo
Founder & CEO of Brarista
The solution
The Solution: Brarista's Professional AI Fitting
Brarista's lingerie-specific AI platform integrates cutting-edge technology with comprehensive bra-fitting expertise. Unlike generic sizing tools, Brarista's technology addresses the unique nuances of lingerie manufacturing through three core components:
Fit AI: Utilises a proprietary database of 20,000+ verified fitting records and patent-pending vision AI to deliver size recommendations with 80% accuracy. Customers provide details about their current bra fit to enhance precision.
Style AI: Replicates the expertise of experienced lingerie stylists, analysing breast shapes, body types, and lifestyle requirements to match customers with optimal products from the retailer's catalogue. The system also enables accurate inter-brand and inter-style sizing conversions.
Bra Education and Care AI: Provides real-time, multilingual guidance on bra care and fitting, reducing customer service enquiries whilst empowering customers with knowledge.
Lemonade Dolls integrated Brarista's solution directly into their Shopify, allowing customers to access a 2-minute bra-fitting quiz within their online store. This quiz addressed common fitting challenges like band tightness and strap slippage, providing personalised size and style recommendations aligned with the brand's inclusive philosophy.
High Engagement During Beta Testing
During the beta period from January to July 2025, Lemonade Dolls saw immediate customer engagement with Brarista's technology. Shoppers actively used the AI-powered bra-fitting quiz across all product categories - classic collections, sportswear, and push-up bras - each with unique sizing considerations.
Other interactions showed how Brarista's tools improved the shopping experience. Customers used Care AI to ask about the brand's signature subscription services (and provide product feedback!), and sought restocking updates, showing a need for service education and product information. Style AI helped shoppers discover products tailored to their preferences, encouraging confident purchases. Furthermore, Brarista successfully gathered valuable customer feedback and inquiries from conversation logs that the brand would not typically have access to.
These exchanges reveal that the technology that Brarista developed was not only capable of handling the issue of sizing but also of improving the overall shopping experience by offering useful and contextual information at the right moment. As an example, One user began their journey with inter-brand sizing comparisons, received personalised recommendations, and ultimately selected the white push-up bra that best suited their fit and style needs.
The Solution: Brarista's Professional AI Fitting
Brarista's lingerie-specific AI platform integrates cutting-edge technology with comprehensive bra-fitting expertise. Unlike generic sizing tools, Brarista's technology addresses the unique nuances of lingerie manufacturing through three core components:
Fit AI: Utilises a proprietary database of 20,000+ verified fitting records and patent-pending vision AI to deliver size recommendations with 80% accuracy. Customers provide details about their current bra fit to enhance precision.
Style AI: Replicates the expertise of experienced lingerie stylists, analysing breast shapes, body types, and lifestyle requirements to match customers with optimal products from the retailer's catalogue. The system also enables accurate inter-brand and inter-style sizing conversions.
Bra Education and Care AI: Provides real-time, multilingual guidance on bra care and fitting, reducing customer service enquiries whilst empowering customers with knowledge.
Lemonade Dolls integrated Brarista's solution directly into their Shopify, allowing customers to access a 2-minute bra-fitting quiz within their online store. This quiz addressed common fitting challenges like band tightness and strap slippage, providing personalised size and style recommendations aligned with the brand's inclusive philosophy.
High Engagement During Beta Testing
During the beta period from January to July 2025, Lemonade Dolls saw immediate customer engagement with Brarista's technology. Shoppers actively used the AI-powered bra-fitting quiz across all product categories - classic collections, sportswear, and push-up bras - each with unique sizing considerations.
Other interactions showed how Brarista's tools improved the shopping experience. Customers used Care AI to ask about the brand's signature subscription services (and provide product feedback!), and sought restocking updates, showing a need for service education and product information. Style AI helped shoppers discover products tailored to their preferences, encouraging confident purchases. Furthermore, Brarista successfully gathered valuable customer feedback and inquiries from conversation logs that the brand would not typically have access to.
These exchanges reveal that the technology that Brarista developed was not only capable of handling the issue of sizing but also of improving the overall shopping experience by offering useful and contextual information at the right moment. As an example, One user began their journey with inter-brand sizing comparisons, received personalised recommendations, and ultimately selected the white push-up bra that best suited their fit and style needs.
The Solution: Brarista's Professional AI Fitting
Brarista's lingerie-specific AI platform integrates cutting-edge technology with comprehensive bra-fitting expertise. Unlike generic sizing tools, Brarista's technology addresses the unique nuances of lingerie manufacturing through three core components:
Fit AI: Utilises a proprietary database of 20,000+ verified fitting records and patent-pending vision AI to deliver size recommendations with 80% accuracy. Customers provide details about their current bra fit to enhance precision.
Style AI: Replicates the expertise of experienced lingerie stylists, analysing breast shapes, body types, and lifestyle requirements to match customers with optimal products from the retailer's catalogue. The system also enables accurate inter-brand and inter-style sizing conversions.
Bra Education and Care AI: Provides real-time, multilingual guidance on bra care and fitting, reducing customer service enquiries whilst empowering customers with knowledge.
Lemonade Dolls integrated Brarista's solution directly into their Shopify, allowing customers to access a 2-minute bra-fitting quiz within their online store. This quiz addressed common fitting challenges like band tightness and strap slippage, providing personalised size and style recommendations aligned with the brand's inclusive philosophy.
High Engagement During Beta Testing
During the beta period from January to July 2025, Lemonade Dolls saw immediate customer engagement with Brarista's technology. Shoppers actively used the AI-powered bra-fitting quiz across all product categories - classic collections, sportswear, and push-up bras - each with unique sizing considerations.
Other interactions showed how Brarista's tools improved the shopping experience. Customers used Care AI to ask about the brand's signature subscription services (and provide product feedback!), and sought restocking updates, showing a need for service education and product information. Style AI helped shoppers discover products tailored to their preferences, encouraging confident purchases. Furthermore, Brarista successfully gathered valuable customer feedback and inquiries from conversation logs that the brand would not typically have access to.
These exchanges reveal that the technology that Brarista developed was not only capable of handling the issue of sizing but also of improving the overall shopping experience by offering useful and contextual information at the right moment. As an example, One user began their journey with inter-brand sizing comparisons, received personalised recommendations, and ultimately selected the white push-up bra that best suited their fit and style needs.
The Solution: Brarista's Professional AI Fitting
Brarista's lingerie-specific AI platform integrates cutting-edge technology with comprehensive bra-fitting expertise. Unlike generic sizing tools, Brarista's technology addresses the unique nuances of lingerie manufacturing through three core components:
Fit AI: Utilises a proprietary database of 20,000+ verified fitting records and patent-pending vision AI to deliver size recommendations with 80% accuracy. Customers provide details about their current bra fit to enhance precision.
Style AI: Replicates the expertise of experienced lingerie stylists, analysing breast shapes, body types, and lifestyle requirements to match customers with optimal products from the retailer's catalogue. The system also enables accurate inter-brand and inter-style sizing conversions.
Bra Education and Care AI: Provides real-time, multilingual guidance on bra care and fitting, reducing customer service enquiries whilst empowering customers with knowledge.
Lemonade Dolls integrated Brarista's solution directly into their Shopify, allowing customers to access a 2-minute bra-fitting quiz within their online store. This quiz addressed common fitting challenges like band tightness and strap slippage, providing personalised size and style recommendations aligned with the brand's inclusive philosophy.
High Engagement During Beta Testing
During the beta period from January to July 2025, Lemonade Dolls saw immediate customer engagement with Brarista's technology. Shoppers actively used the AI-powered bra-fitting quiz across all product categories - classic collections, sportswear, and push-up bras - each with unique sizing considerations.
Other interactions showed how Brarista's tools improved the shopping experience. Customers used Care AI to ask about the brand's signature subscription services (and provide product feedback!), and sought restocking updates, showing a need for service education and product information. Style AI helped shoppers discover products tailored to their preferences, encouraging confident purchases. Furthermore, Brarista successfully gathered valuable customer feedback and inquiries from conversation logs that the brand would not typically have access to.
These exchanges reveal that the technology that Brarista developed was not only capable of handling the issue of sizing but also of improving the overall shopping experience by offering useful and contextual information at the right moment. As an example, One user began their journey with inter-brand sizing comparisons, received personalised recommendations, and ultimately selected the white push-up bra that best suited their fit and style needs.
"As one of our pioneering beta partners, the collaboration with Lemonade Dolls was instrumental in co-creating fit solutions that elevated their customer experience and supported the successful launch of new collections."
Bella Trang Ngo
Founder & CEO of Brarista
The Results
Transformative Results
The strategic partnership delivered impressive results across key performance metrics:
13x Average ROI
Brarista's AI-powered conversations proved highly effective, with 12% of chat interactions converting directly into sales
37% Increase in Add to Cart Rate: Personalised recommendations encouraged more customers to add products to their baskets. We also saw a 6% Uplift in Complete Checkout Conversion Rate
34% Higher Average Order Value: Customer basket values increased from £35 baseline to £46.74 when using Brarista, as confident sizing led to purchasing additional items
21% Drop in Returns
Brarista consistently ranked as a top-10 attributed channel, contributing to 10% of monthly orders
These results demonstrate that Brarista's AI technology delivered on both immediate commercial impact and long-term customer satisfaction, proving that solving the fundamental challenge of bra fitting creates value across the entire customer journey.
Transformative Results
The strategic partnership delivered impressive results across key performance metrics:
13x Average ROI
Brarista's AI-powered conversations proved highly effective, with 12% of chat interactions converting directly into sales
37% Increase in Add to Cart Rate: Personalised recommendations encouraged more customers to add products to their baskets. We also saw a 6% Uplift in Complete Checkout Conversion Rate
34% Higher Average Order Value: Customer basket values increased from £35 baseline to £46.74 when using Brarista, as confident sizing led to purchasing additional items
21% Drop in Returns
Brarista consistently ranked as a top-10 attributed channel, contributing to 10% of monthly orders
These results demonstrate that Brarista's AI technology delivered on both immediate commercial impact and long-term customer satisfaction, proving that solving the fundamental challenge of bra fitting creates value across the entire customer journey.
Transformative Results
The strategic partnership delivered impressive results across key performance metrics:
13x Average ROI
Brarista's AI-powered conversations proved highly effective, with 12% of chat interactions converting directly into sales
37% Increase in Add to Cart Rate: Personalised recommendations encouraged more customers to add products to their baskets. We also saw a 6% Uplift in Complete Checkout Conversion Rate
34% Higher Average Order Value: Customer basket values increased from £35 baseline to £46.74 when using Brarista, as confident sizing led to purchasing additional items
21% Drop in Returns
Brarista consistently ranked as a top-10 attributed channel, contributing to 10% of monthly orders
These results demonstrate that Brarista's AI technology delivered on both immediate commercial impact and long-term customer satisfaction, proving that solving the fundamental challenge of bra fitting creates value across the entire customer journey.
Transformative Results
The strategic partnership delivered impressive results across key performance metrics:
13x Average ROI
Brarista's AI-powered conversations proved highly effective, with 12% of chat interactions converting directly into sales
37% Increase in Add to Cart Rate: Personalised recommendations encouraged more customers to add products to their baskets. We also saw a 6% Uplift in Complete Checkout Conversion Rate
34% Higher Average Order Value: Customer basket values increased from £35 baseline to £46.74 when using Brarista, as confident sizing led to purchasing additional items
21% Drop in Returns
Brarista consistently ranked as a top-10 attributed channel, contributing to 10% of monthly orders
These results demonstrate that Brarista's AI technology delivered on both immediate commercial impact and long-term customer satisfaction, proving that solving the fundamental challenge of bra fitting creates value across the entire customer journey.
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All rights reserved © Brarista Ltd 2025
Stay in the know
Be the first to hear from what's going on with us.
By submitting you agree to your email being stored and used to receive the newsletter. You may opt out any time.
All rights reserved © Brarista Ltd 2025
Stay in the know
Be the first to hear from what's going on with us.
By submitting you agree to your email being stored and used to receive the newsletter. You may opt out any time.
All rights reserved © Brarista Ltd 2025
Stay in the know
Be the first to hear from what's going on with us.
By submitting you agree to your email being stored and used to receive the newsletter. You may opt out any time.
All rights reserved © Brarista Ltd 2025