How BRABAR Is Bringing Lingerie Fit Confidence to the US Market with AI Bra Fitting
26.9%
higher average spend for customers who used Brarista
1.7%
of all site sessions converted to a chat interaction
1%
lower return rate for orders placed via the chatbot
About
BRABAR is a New York-based lingerie brand on a mission to end the guesswork in bra sizing. Built around the belief that the right fit should be accessible to everyone, BRABAR has made sizing education central to everything it does, championing standardised measurement methodology across the United States and helping a new generation of shoppers find bras that actually fit.
Their range covers a broad spectrum of sizing, spanning both S-M-L and traditional band-and-cup systems from AA through to DDD/F, with an emphasis on wire-free styles designed for comfort and confidence.
When BRABAR discovered Brarista, they didn't just see a useful tool. They saw a direct extension of their brand mission.
Hosted on Spotify
Wire-free bralettes, cami bras, and layering pieces for young women
Two size ranges: S–M–L & 28–38 bands, AA–DDD/F cups
TOP LINE CHALLENGES
BRABAR's philosophy has always centred on fit education: helping shoppers understand how to measure properly, how lingerie sizing works, and why the right fit changes everything. But translating that depth of knowledge into the online shopping experience was hard.
Bra sizing in the US is notoriously inconsistent, with different brands interpreting the same measurements in wildly different ways. For a brand that had built its identity around fixing exactly that problem, a one-size-fits-all digital solution wasn't going to work.
BRABAR needed something that could apply their sizing methodology in real time, at the exact moment a customer is deciding whether to buy. And it needed to work across both of their sizing formats without losing accuracy or nuance.
"Integrating Brarista allowed us to align our fit education with the digital shopping experience. Our goal was to connect proper measurement directly to purchase and support the broader BRABAR movement to remove confusion from the category. Brarista reinforces our philosophy at the exact moment it matters most."
Wendy Herman
Founder of BRABAR
The solution
As BRABAR's team put it: "When we discovered Brarista, we immediately believed in the initiative and wanted to be the first brand to bring this solution to the US market."
BRABAR's integration with Brarista spans two complementary products, giving shoppers access to expert fitting support at every stage of their shopping journey online.
The full chatbot sits across the entire BRABAR website, handling everything from browsing and size queries to post-purchase support. Rather than directing customers to a static size guide or leaving them to figure it out alone, it keeps shoppers engaged and guided throughout, connecting measurement to product recommendation without friction.
Three core features underpin this:
Fit AI: Delivers personalised size recommendations across both BRABAR sizing systems, translating seamlessly between S-M-L and traditional band-and-cup sizing from AA through to DDD/F. It utilises a proprietary database of 20,000+ verified fitting records to deliver size recommendations with 80% accuracy.
Style AI: Replicates the expertise of experienced lingerie stylists, analysing breast shapes, body types, and lifestyle requirements to match customers with optimal products from the retailer's catalogue.
Bra Education and Care AI: Provides real-time, multilingual guidance on bra care and fitting, with the same tone and attentiveness the BRABAR team is known for. It reduces customer service enquiries whilst empowering customers with knowledge.
Building on that foundation, BRABAR also became an early adopter of Brarista's mini chatbot, a newer product innovation designed specifically for the product page. Sitting directly beneath the add-to-cart button, it delivers quick, product-specific answers right at the moment a customer is deciding whether to buy, clarifying fit and compatibility details without requiring them to navigate away.
It's that product page experience the BRABAR team flagged as a particular standout: "The seamless integration on the product pages has been especially powerful. Applying sizing methodology in real time, at the moment of decision, increases customer confidence and meaningfully supports conversion."
“Outstanding. The team has been collaborative, thoughtful, and solution-oriented throughout the process.”
Wendy Herman
Founder of BRABAR
The Results
Between November 2025 and January 2026, Brarista's impact on BRABAR's shopping experience showed up clearly in the data.
1.7% of all site sessions converted into a chat interaction, demonstrating strong organic uptake without heavy promotion.
Customers who engaged with the chatbot spent an average of 26.9% more than those who didn't, suggesting that fit confidence translates directly into basket confidence.
Orders placed through the chatbot carried a return rate 1% lower than the site average, a meaningful signal that accurate sizing guidance is doing its job.
For a brand whose entire philosophy is built around removing confusion from the category, that combination of higher spend and fewer returns is exactly the outcome they set out to achieve.
Together, BRABAR and Brarista are transforming how customers shop for lingerie online, bringing expert-led guidance to a category where fit matters most. The collaboration not only empowers shoppers to choose better-fitting bras, but also reduces unnecessary returns, supporting sustainability goals for both brands.