Introducing Brarista 2.0: Cutting-Edge AI Bra Fitting Technology

Here at Brarista, we have dedicated years to perfecting the process of how a lingerie customer gets their perfect bra fit. The market evolved, and our initial AI-driven tool had redefined accuracy. Today, we are releasing Brarista 2.0, a bra fitting chatbot meant to address two important trends:

• 80% of shoppers still struggle to identify their true bra size.

• 60% of Gen-Z abandon brands after a single return.

After having collaborated with premium retailers, including Etam Groupe and Lemonade Dolls, we refined our process to deliver AI bra fitting that is 3 times more precise than tape measures and decreases lingerie returns by 85%. Find out below how we can help you with our state-of-the-art technology.

Why Brarista 2.0 Outperforms Traditional Fitting Methods

Conventional bra fitting may usually use tape measures or virtual assistants that are generic and may make the shopper guess. However, Brarista 2.0 eliminates guesswork in favour of bra fitting technology powered by 15,000 confirmed fit records and cutting-edge AI technology. Our system, unlike the older methods, becomes customised to individual body forms, lifestyle requirements, and brand-specific policies.

To illustrate, a customer who is not sure about using a bra size calculator is provided with step-by-step instructions, whereas another customer can find out why a sister bra size could fit better. This degree of personalisation will make the shopper feel supported, whether choosing a wire-free bra as an everyday essential or a maternity bra as a transitioning body.

Comparison: Traditional Bra Fitting vs Brarista 2.0

How Brarista 2.0 Solves Real-World Problems

Brarista 2.0 was designed to accommodate changes in online shopper and retailer behaviour with lingerie. Its design was influenced by three fundamental insights: the changing expectations of shoppers, the operational requirements of retailers, and the need for scalable solutions.

As an example, Gen-Z customers are no longer interested in scrolling through static size charts or taking guesses on fit. They demand immediate, personalised advice, such as how a bra size calculator converts to the real-world sizes, or how sister bra sizes relate to each other in terms of accuracy. The retailers, such as Freedom Underwear, had another urgent requirement in common: tedious customer service tasks, like responding to “How do I measure my bra cup size?” or “Which is the best wirefree bra to wear every day?”, which were exhausting their resources.

Lastly, we identified that in order to scale the accuracy of fitting a bra, it would be necessary to balance out the precision of the AI with the customisation per brand, and the varying voices and product catalogues that the tool would need to accommodate.

The outcome?

A bra fitting chatbot that delivers measurable results:

• 85% fewer returns by guiding shoppers to the right size.

• 15% lower operational costs through automation of FAQs.

• 25% higher engagement via personalised recommendations.

One brand selling plus-size bras reported a 40% drop in returns after adopting Brarista 2.0, highlighting how targeted solutions directly impact profitability.

Behind the Scenes: Building a Smarter Fit Solution

The AI bra fitting tool is not a typical chatbot, as it is rather an all-purpose assistant that is capable of handling both shopper needs and retailer operations. Customers will be able to receive real-time responses to queries as subtle as: “Will this maternity bra fit me in my third trimester?” or “How does this style compare to my usual M&S 34GG?”. And in the case of retailers, it can automate up to 80 per cent of commonly query questions, like care label requirements and policy amendments, and it does this in a tone of voice that mirrors the brand.

This dual focus addresses two growing challenges:

1. Retailers are facing peak seasons, where teams struggle to keep up with high-volume inquiries.

2. Shoppers seek confidence in their choices, whether selecting a sports bra for gym use or a full-coverage bra for everyday comfort.

Incorporating the bra fitting technology directly into the shopping process, Brarista 2.0 fills the gap between human touch and automation.

The Brarista 2.0 Advantage

Three features set Brarista 2.0 apart:

1. It provides real-time fit advice, addressing specific concerns like “Will this style work for my V-neck dress?”

2. Its tone is fully customizable, allowing brands to maintain their unique voice, from playful to professional.

3. It automates support tasks like bra size conversion or explaining care routines, freeing staff to focus on complex customer interactions.

In the case of retailers, it translates to reduced returns of lingerie and more customer satisfaction due to instant and correct answers. To the shopper, it is an effortless process that is instinctive and authoritative.

What’s Next for Brarista?

We are also developing the characteristics of Brarista 2.0 to suit international customers, including conversion tools of bra sizes to accommodate international sizing systems. The end user of the e-commerce fitting technology will find it more approachable, since it will be platform-integrated (e.g., Shopify), not to mention a new bra fitting quiz, which will make the experience of a shopper even more convenient.

And when you are a retailer, and you are struggling with lingerie return rates sky-high, Brarista 2.0 is the way out with a proven solution. 

So if this seems intriguing, book a demo with us to find out how our bra fitting chatbot can revolutionise your business.